Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track
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TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….…………………………………………………………………..p.7 Competitor’s Profile………….…………………………………………………………………….p.7 Industry Profile……………………………………………………………………………………..p.8 Company Analysis…………………………………………………………………………………p.9 Industry Analysis………………………………………………………………………………......p.24 Top Competitor Analysis………………………………………………………………………….p.25 Other External Forces……………………………………………………………………………
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over use of sweatshops -E-commerce is limited to USA -Direct sale to consumers is creating conflicts with its own resellers. -High prices in some products. -Online customer service not ‘helpful’ or easy to find. Opportunities -Acquisition of Reebok. -Growing strength in golf industry through TaylorMade and recent acquisition of Maxfli -Growing revenue from opening of own retail stores. -Collaborate with other online retailers to offer Adidas products. Threats -Foreign exchange rates
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mission statement. Retrieved from http://adidas-group.corporate- publications.com/2010/gb/en/group-management-report-our-group/corporate-mission-statement.html 2.Eli‚ K‚ Irwin‚ J‚ McClain‚ S‚ Rendlesham‚ B‚ & Spotts‚ L. (2005). With adidas and reebok combined‚ will nike still crush the competition? . Retrieved from oak.cats.ohiou.edu/~ji237504/esp/Finaldraft.doc 3. Marketing Teacher Ltd. (2011). Swot analysis nike‚ inc. Retrieved from http://www.authorstream.com/Presentation/vaidasl-181854-adidas-education-ppt-powerpoint/
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mix to compete in these sports and fitness activities. The participation by women in these sports is growing‚ yet Adidas has neglected this market by remaining a preferred supplier of sporting equipment to the middle aged male population. Nike and Reebok are two very aggressive marketing companies with the appropriate marketing mixes for today’s sporting goods markets. Both have surpassed Adidas in sales during the past decade. If Adidas is to regain its lead in the sporting goods industry it must
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to understand the challenges that Mark Parker had we need to know what the internal and external business environment was. Speaking about external environment in that period Adidas become more powerful in the U.S. market trough the acquisition of Reebok. So the company was facing the challenge of a growing competitor. Also Parker had to maintain Wall Street investor’s confidence because for the this leadership change was unexpected due to the fact that during Perez management Nike posted a 15%
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million‚ an increase of 5.2% over 2006 (www.businessweek.com). Since the athletic shoe market is highly competitive‚ New Balance is trying to figure out how to compete in this highly competitive market against such industry giant like Nike‚ Adidas/Reebok. Below is a SWOT analysis of New Balance. SWOT analysis Strengths | Weaknesses | * Brand name‚ quality product‚ and global recognition. * Strong distribution system * Brand loyal customer * Offer special product * Good reputation
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Introduction Nike is an American multinational corporation that is engaged in the design‚ development and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment‚ with revenue in excess of US$24.1 billion in its fiscal year 20. As of 2012‚ it employed more than
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SAMPLE REEBOK CASE STUDY Reebok Case Study Sample for CIPS Questions to: Stephen Ibaraki‚ sibaraki@cips.ca Executive Summary Overview Reebok‚ ranked second in revenues‚ is a profitable global company selling products such as footwear‚ apparel‚ and accessories. Performing a careful analysis ensures Reebok’s continued growth and profitability in an environment with strong competitive forces‚ weak economies‚ and nine years of flat growth. The analysis summary
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NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
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