Student: Thales Andre Maia de Oliveira Course: Marketing Management Professor: John LaPerla FINAL EXAM MSc Marketing 2012-2013 Thales Andre Maia de Oliveira Table of Content • Executive Summary ……………………………………… 3 • Introduction.………………………………………………. 3 • External and Internal analysis.……………………………. 6 • Segmentation‚ Targeting and positioning analysis..………. 7 • Marketing strategies.………………………………………. 8 • Marketing Mix..…………………………………………..... 9 • Costumer Relationship Management……………………
Premium Nike, Inc.
designs. The electronic communication of Adidas is well developed. Its website is also user friendly and promotes business. 10. Large market share (16% of global footwear market). Major sponsor for a number of global sporting events. Purchasing of Reebok. Weaknesses 1. A large amount of finance is required for research and development of new products‚ therefore their prices are high‚ this means that Adidas require a large amount of funds so that they can carry on
Premium Good Adidas Strategic management
Adidas—Will Restructuring Its Business Lineup Allow It to Catch Nike? Overview Adidas’ 1998 acquisition of diversified sporting goods producer Salomon was expected to allow the athletic footwear company to vault over Nike to become the leader of the global sporting goods industry. Salomon had several businesses that adidas management viewed as attractive—its Salomon ski division was the leading producer of ski equipment; TaylorMade Golf was the second largest seller of golf equipment; and Mavic
Premium Adidas
Fashion Introduction : Fashion‚ a general term for a currently popular style or practice‚ especially in clothing‚ foot wear or accessories. Fashion references to anything that is the current trend in look and dress up of a person. The more technical term‚ costume‚ has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear‚ while the term "fashion" means
Premium Haute couture Fashion design Fashion
(16% of global footwear market). 10. Major sponsor for a number of global sporting events. 11. Purchasing of Reebok. SWOT Analysis W (Weaknesses) 1. High prices in some products. 2. Online customer service not "helpful" or easy to find. 3. High cost due to the small order quantity. 4. Competition from Nike. 5. Loss of trust. 6. Love the brand more than the products. 7. Not utilizing Reebok. SWOT Analysis O (Opportunities) 1. Entering the Asian market‚ China is the fastest growing economy
Premium FIFA World Cup Marketing FIFA
stud nolan International Management: Text and Cases (Simplified Chinese edition) International Management: Text and Cases is intended as an international international management book‚ but with a Chinese audience in mind. It is based on an earlier book by Beamish‚ Morrison and Rosenzweig‚ which‚ in it?s three editions was used in over 200 universities and colleges in over 20 countries. (The 4th edition is now available.) Although the book focuses on issues of international management common
Premium International trade Globalization Management
PROMOTION! NIKE Nike is the world’s #1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue‚ the company established itself as one of the world’s most familiar brands during the 1980s and 1990s.and now 2000s. As familiar as a Coke bottle or Big Mac‚ the Nike "swoosh" logo came to symbolize not just sports culture‚ but street culture‚ as the appeal of the star players who endorsed the brand was carried onto city streets. Nike is undisputed leader in sports-oriented
Premium
Expand and innovate their product lines b. Increase market share and increase loyal customers II. Statement of the Problem * Operational issues such as high labor cost‚ high inventory and longer lead times. * Acquisition of Reebok (third largest)by Adidas (second largest) * New Balance don’t use athletes to advertise their products III. SWOT * Strengths c. Strong brand name and quality product. d. Loyal customers e. The company’s
Premium Athletic shoe Marketing Shoe
Adidas Marketing Plan Adidas is the number two sporting goods maker in the world‚ second to Nike. The company has long focused on being the footwear for sports and high performance. The company has three components: Adidas‚ Reebok‚ newly acquired in 2006‚ and TaylorMade‚ well known on the Pro Am Golf Tour. (Adidas Group Annual Report‚ 2008) This marketing plan will focus on the Adidas brand. While research indicates there’s a belief that Adidas makes better footwear than Nike (Vertical Ascent
Premium Adidas Technology Reebok
* Purchasing of Reebok * Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil. * Famous sports stars advertising products – Adidas has a series of football superstars who wear and advertise their products‚ including David Beckham‚ Zinedine Zidane‚ Stephen Gerrard etc. Weaknesses * High prices in some products * Online customer service not "helpful" or easy to find * Not utilizing Reebok * Stiff competition
Premium Advertising 2006 FIFA World Cup Adidas