Employee all receive discounts to the merchandise in the store. We carry Jordan‚ Adidas‚ Nike‚ Under Armour‚ and Reebok 1) Jordan’s: $160 each‚ 21 pairs =$3360 2) Adidas: $125 each 14 pairs =$1750 3) Nike (foamposites) $220 each 28 pairs =$6160 4) Nike (running) $150 each 21 pairs =$3150 5) Nike (basketball) $160 each 28 pairs =$4480 6)Under Armour: $120 each 14 pairs =$1680 7)Reebok: $125 each 21 pairs =$2625 8) G Shock: $100- $225 25 different pairs which consist different styles and colors
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CHAPTER 1: COMPANY BACKGROUND Nike is the world ’s leading designer‚ marketer and distributor of athletic footwear‚ apparel‚ equipment and accessories for a range of sports and fitness activities. Nike is headquartered in Beaverton‚ Oregon and owns facilities in Tennessee‚ North Carolina and The Netherlands. The company operates in the Americas‚ Europe‚ the Middle East‚ Africa and Asia Pacific. Nike’s primary product focus is athletic footwear designed for specific-sport and/or leisure use. Nike
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Power…………………………………………………………………………....13 Threat of New Entry…………………………………………………………………...14 Competitive Rivalry……………………………………………………………………15 Threat of Substitution………………………………………………………………….17 Nike S.W.O.T. Strength…………………………………………………………………………….…18 Weakness…………………………………………………………………………...…19 Opportunities……………………………………………………………....................20 Threats………………………………………………………………………….….….21 Recommendations for Higher Profit………………………………………………………....22 Works Cited………………………………………………………………………………..…25 Preface:
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Nike vs. Adidas: Constant Competition for Industry Dominance Every generation of man has seen sport as an integral part of the social order. From the ancient civilizations to contemporary society‚ humankind has recognized both the importance of the improvement and maintenance of physical fitness as well as the entertainment inherent in competition. A symbol of physical prowess‚ skill‚ determination‚ and discipline‚ the athlete has always held a revered place in society. Athletes‚ depending on the
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Nike Analysis Table of Contents Company history Pages 3-5 Environmental issues Pages 5-6 Marketing Objective Pages 6-7 Strategy Control Page 7 R and D Page 8 SWOT Pages 9-11 Competition Strategy Page 11 Political/Legal Page 12 Cultures Page 12 Demographics Page 13 Economic Strategy Page 13 Global Strategy Page 14 Environmental Strategy Page 15-16 Long Term Objectives Page 16 Specific recommendations Page 17 Conclusion . Page 17 Financials
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brother loves the game of hockey. He doesn’t care about all the media and advertising surrounding the game‚ he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok‚ New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center‚ which until recently‚ was known as Continental Airlines Arena. As usual‚ he’ll
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foot‚ so my favorite shoes have always been Reebok and Rockport for walking and hiking. I can stay in them all day long without complaints. Rockport has solid arches and shoes built for just about anything you can imagine. I thought they were pricey‚ but when they last longer you are more willing to pay the price. Adida now lists over a dozen different types of sports shoes on their website. So basically‚ the advantages I can see to the buyout was that Reebok and Rockport were given a larger field to
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Marketing Planning (Unit 19) Table of Contents Page No Introduction 03 Task 01 1.1 Review changing perspectives in marketing planning for sports merchandise. 04 1.2 Evaluate Adidas’s managerial‚ financial‚ operational‚ human resource and intangible (Brand) capability for planning its future marketing activity. 04-05 1.3 Examine techniques of SWOT‚ PESTLE and Porter’s 5 forces for organisational auditing and for
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Indian footwear industry. It is the engine of growth for the entire Indian leather industry and India is the second largest global producer of footwear after China. Reputed global brands like Florsheim‚ Nunn Bush‚ Stacy Adams‚ Gabor‚ Clarks‚ Nike‚ Reebok‚ Ecco‚ Deichmann‚ Elefanten‚ St Michaels‚ Hasley‚ Salamander and Colehaan are manufactured under license in India. Besides‚ many global retail chains seeking quality products at competitive prices are actively sourcing footwear from India. While
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Group sales increase 18% on a currency-neutral basis Net income attributable to shareholders up 25% to € 209 million adidas Group increases full year sales guidance • Comparable Retail store sales grow 17% currency-neutral • adidas and Reebok sales increase 18% and 24% respectively • Gross margin almost unchanged at 48.5% despite higher input costs • Operating margin up on a comparable basis • Net borrowings down 33% to € 914 million at quarter-end adidas Group currency-neutral
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