Describe how selection practices are related to other HR activities. Given all the weakness identified with unstructured interviews‚ why do they still remain so popular? What can employers do to improve the usefulness of job interviews? Illustrate your discussion with real life or hypothetical examples. The employee selection process is of the most important management functions in the area of Human Resource Management by selecting the right people for the right job available. The procedure includes
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(HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income market for branded detergents. Due to the unprecedented success of Nirma brand‚ HUL did six things right to get back to the low price detergent market. i. Made two committees (C.R.I.S.P & S.T.I.N.G) to come out with a strategy to counter Nirma. Committees are focused & effective bodies to tackle‚ analyze and give solutions
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary………………………………………………………………...……….2 Segmentation‚ Target Market and positioning….....................................
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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consumer-goods companies. Some 99 percent of all U.S. households use at least one of P&G’s over 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. P&G sells multiple brands of laundry detergent‚ bath soap‚ shampoo‚ dishwashing detergent‚ tissues and paper towels‚ deodorant‚ fabric softener‚ cosmetics‚ and disposable diapers worldwide. Moreover‚ P&G has many additional brands in each category for different international markets. For example‚ brands unique to
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traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst
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and Cognition‚ Behavior‚ and the Environment 3.1 The Cognitive Response Approach of Tide 4. Tide Creating Customer Relationship through Affective and Behavioral Responses Conclusion References Introduction The famous Tide detergent brand of Procter and Gamble Company is popular all over the world. The world’s top maker of domestic products holds the largest market share of detergent powder across the world and billion dollar brands. P&G divides its business activities
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Gamble’s Tide to Go This past August‚ Procter and gamble introduced their latest item; the Tide to Go Mini. Due to the Tide to Go’s success and the popular demand of and even more portable applicator‚ Tide showed that it values its customer’s input and developed this new product. Company: In 1946‚ Procter and Gamble (P&G) introduced Tide as a heavy-duty laundry detergent. This product was the culmination of research started in the 1920s to develop an effective household detergent. The extended
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you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G story provides a great example of how smart marketers use segmentation‚ targeting‚ and positioning. PROCTER & GAMBLE Procter & Gamble (P&G) sells seven brands of laundry detergent in the United States (Tide‚ Cheer‚ Bold‚ Gain‚ Era‚ Dreft‚ Febreze‚ and Ivory Snow). It also sells six brands of hand soap (Ivory‚ Safeguard‚ Camay‚ Olay‚ Zest
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