who have helped us a lot to prepare this Project. 5 Detergent Brands in INDIAN Market We choose following 5 Brands from Indian market 1. WHEEL 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. TIDE Wheel Wheel is India’s number one detergent brand. Launched in 1987‚ it cleans effectively with lesser effort‚ making a laborious chore like washing light and easy. Moreover‚ Wheel does not burn hands or harm clothes like some other detergents‚ which contain a high percentage of soda. Ever since
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Category | Home Care brands- detergents | Sector | FMCG | Tagline/ Slogan | ‘Sabki Pasand Nirma‚ Washing Powder Nirma’ | USP | Product with low price without compromising on quality | STP | Segment | Economy Segment | Target Group | All Indian households and laundry stores | Positioning | Quality at very affordable price | SWOT Analysis | Strength | 1. Strong brand equity developed over the years 2. Wide distribution network 3. Market leadership in detergent market (mid priced segment)4
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Schweinfurt Consumer Behavior Case Study – Tide SuperMumGabriela Tridico Bacariça‚ Manuel Pfrenzinger Date: 20.10.2014 Course: Consumer Behavior Professor: Prof. Dr. Kamala Summary of the case study The case of study is about the company Tide that is a famous brand of laundry detergent. For more than six decades‚ this company has dominance in many markets in the world and successfully beating competing brands in the detergent segment. However‚ Tide started to dealing with one problem in 2006
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if it doesn’t work‚ right – and now‚ my team is going to this year’s Super Bowl. Even if your team is not headed to the Super Bowl‚ you too‚ probably have a lucky shirt. Washing your lucky t-shirt in the best temperature‚ using a certain type of detergent‚ and knowing specific drying techniques can extend the life of your lucky t-shirt for game day. I have been washing clothes for over thirty years. Wow‚ I guess that almost says it all. As they say‚ practice makes perfect‚ and I have had a lot
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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Contact: Dave Loveday Water Quality Association International Headquarters & Laboratory 4151 Naperville Road‚ Lisle‚ Illinois 60532-3696 USA Email: media@wqa.org Telephone: 630 505 0160 Fax: 630 505 9637 WQA AQUATECH USA Press Release For Immediate Release— February 1‚ 2010 Results of softener benefits study to be discussed at WQA Aquatech USA Participants will learn how to use information in product marketings. Lisle‚ Illinois USA —___ Results of the Battelle Institute Study on the benefits of
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September 11‚ 2013 University of Phoenix Jose Medina Procter & Gamble Overview Procter & Gamble is the largest maker of household products. This industry leader has 250 brands in six main categories: laundry and cleaning (detergents)‚ paper goods (toilet paper)‚ beauty care (cosmetics‚ shampoos)‚ food and beverages (coffee‚ snacks)‚ feminine care (sanitary towels) and health care (toothpaste‚ medicine). P&G is one of the world largest advertisers‚ and the number two Fortune
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Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student‚ UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I
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Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition with the ordinary detergents which claim that they are also stain
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launching two products in the mass and mid segment. What could be the impact of this move and can we expect another round of price war between Hindustan Unilever (HUL) and P&G‚ CNBC-TV18’s Tanvi Shukla answers. Detergents Stabilize Membrane Proteins Zitterionic‚ Non/Anionic Detergents www.avantilipids.com Ads by Google Midcap Radar at 01:30 pm ------------------------------------------------- Top of Form Bottom of Form SHARE . EMAIL . PRINT . A+ Global giant Procter and Gamble (P&G)
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