equipment‚ windows‚ pets Threats: • Perception of water wastage • Future potential changes in water restrictions by government • Economy - people won’t pay for luxury services • Business model can be easily replicated by competitors Water wastage (weakness) to combat water wastage Wheel good car wash will • Investigate purchasing a water tank to gather rain water to wash cars • Implement a water measuring systems • Quarterly review water usage • Promotion of good
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here are numerous examples of Brand Extension Failures. They are: 1. Coke’s launch of Black Cherry Vanilla Coke and Diet Black Cherry Vanilla Coke failure miserable 2. Pepsi’s Cafechino looks like a disaster in India as very people have actually gone for it 3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans? 4. Ready-to-eat
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------------------------------------------------- Women Place In Society ------------------------------------------------- Man and woman are the two parts of a whole. One is incomplete without the other. The Holy Qur’an says‚ ’’And we have created you in pairs’’(male and female). The existence of one without the other would be colourless and boring. The need of the one for the other is so great that it was honored even in heaven when Eve was created for Adam. Moreover the union of both is necessary
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Domestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods and services to create exchanges that
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10Product Chapter Concepts TRUE/FALSE 1. A product may be defined as everything‚ both favorable and unfavorable‚ that a person receives in an exchange. ANS: T PTS: 1 REF: 153 TOP: AACSB Reflective Thinking | TB&E Model Product OBJ: 10-1 TYPE: Def 2. An elementary school teacher purchased a ream of art paper‚ a box of crayons‚ and some modeling clay. The teacher intends to use these products in her classroom‚ so they would be classified as business products. ANS: T PTS: 1 REF: 154 TOP: AACSB Reflective
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for other groups to mock and seek their own liberation. The 1960s spurned movements not only for African Americans‚ but also for the LGBT community and women. With the emergence of America as a media savvy economic powerhouse post the World Wars‚ a tide sort of changed within the community of women. According to Sara Evans in the selection “Cracks in the Mold‚” women in the 1950s recognized they were somewhat limited to performing the dutiful tasks of motherhood‚ but many were outright no longer
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THE PROCTER AND GAMBLE PHILIPPINES INC. P&G is the largest consumer packaged goods company in the world‚ announced new goals last week for sourcing fiber for the pulp it uses to manufacture some of its products. By 2015‚ 100 percent of the virgin wood fiber used in its tissue/towel and absorbent feminine hygiene products will be third party certified. Preference for certification will be given to the Forest Stewardship Council (FSC)‚ and at least 40 percent of the pulp used in P&G’s tissue-towel
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Are your customers becoming digital junkies. Retrieved from http://www.slideshare.net/StevenDuque/are-your-customers-becoming-digital-junkies-mckinsey-quarterly-july-2011 Conlin‚ J Tide cold water twitter party emphasizes environmental friendliness. (2012‚ January 23). Retrieved from http://news.pg.com/blog/tide-coldwater-twitter-party-emphasizes-environmental-friendliness Neff‚ J P&g ’s market share play a winning strategy. (2011‚ january 14). Retrieved from http://www.forbes.com/sites/g
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35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy‚ Lux‚ Breeze‚ Rexona as soaps; Kwality Walls as ice cream; Brooke Bond‚ Taj Mahal‚ Bru as tea and coffee; Surf‚ Wheel and Rin as laundry detergents; Ponds talc and cream‚ Fair and lovely cream; Pepsodents
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VOLUME NO. 3 (2012)‚ ISSUE N O. 8 (AUGUST ) ISSN 0976-2183 SMALL PACKAGING- MAKING THINGS AFFORDABLE (A STUDY OF RURAL CONSUMERS) RANJEET KAUR ASST. PROFESSOR GURU NANAK NATIONAL COLLEGE DORAHA AMANDEEP KAUR ASST. PROFESSOR GURU NANAK NATIONAL COLLEGE DORAHA ABSTRACT Rural India is house to approximately 70% population of India. Economic reforms in India have brought about several changes in the whole marketing environment especially in rural market. Marketers use innovative packaging
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