There is an increasing importance in attracting consumers in a softening retail climate through offering and reflecting what consumers want and need through the brand and their product range‚ ensuring they are able to maintain a loyal customer while also a ttracting future consumers and staying profitable. Aim and purpose of report This report aims to evaluate the success of the two high end‚ British high street stores Cos and Reiss‟ day dress ranges for Autumn/Winter 2011‚ focusing on their
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chain. That enables it to move designs from sketch pad to store rack in as little as two weeks. This "fast fashion" way of doing things has become a model for other apparel chains‚ such as Los Angeles-based Forever 21‚ Spain’s Mango‚ and Britain’s Topshop‚ which is set to open in New York next year. Inditex has spent more than three decades perfecting its strategy. Along the way it has broken almost every rule in retailing. At most clothing companies‚ the supply chain starts with designers‚ who plan
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The Role and Representation of Women: How they are Expressed Through Fashion Fashion‚ style and trends have always been a hugely important part of women’s lives‚ being a major creative outlet for women throughout the ages. But these trends are much more than just picking out something to wear each day from a cupboard of clothes: fashion is a way of expressing the role of women in society and how important and independent they are‚ and although style changes appear to be rapid and trivial‚ there
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UGG: Isobel Peyton-Jones FMBR10002 Ethics Clause: I confirm that this work has gained ethical approval and that we have faithfully observed the terms of approval in the conduct of this product. Signed: Date: Contents: Page 1 – introduction Page 13 - Brand Overview Page 24 - UGG SWOT Analysis Page 2 – Methodology Page 14 – price Page 25 - Ansoff Matrix Page 3 – PEST analysis Page 15 – product Page 26 - Key Conclusions & Recommendations Page 4 – Key Macro
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Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify
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Explain how two selected‚ contrasting business organisations have responded to competitive pressures to develop their use of e-business. Care should be taken in the selection of these organisations so that learners can obtain information to attempt M2‚ for which they need to have built on the descriptions of competitive forces and linked these to the actions taken by organisations in response to competitive pressures. Introduction The two businesses I have chosen for this assignment are Asos and
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M002LON- Sustainable Strategy APR11 A Business Study Report On Marks & Spencers Plc. By IRFAN BASHIR STUDENT ID: 3583591 Submission Date: 20 June 2011 Word Count: 2096(Without References & Appendix) Executive Summary | This document/report throws light on the business environment of Marks and Spencers and the analysis of strategic position‚ strategic direction‚ success criteria and backed up by future recommendations for the company based on all the mentioned aspects. The frameworks
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2.0 Attractive Marketing Segments and Target Market and Strategy for Forever 21 2.1 Company Background The chain‚ originally known as Fashion 21‚ was intended at first mostly for middle-aged women. The store was founded in Los Angeles‚ California in 1984 by Do Won Chang and his wife Jin Sook Chang. The first Fashion 21 store opened on April 21‚ 1984. It was located at 5637 N. Figueroa St. in the Highland Park district of Los Angeles. The store sized at only 900 square feet (84 m2). It is still
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Unit 29 – Understanding Retailing Task 3 Understand the sales and service functions in retailing Key terms which needs to feature in your work: Customer focus: customer satisfaction (new‚ repeat); collection and uses of customer information; uses of ICT in communication with customers; Customer Relationship Management (CRM) Customer service: customer service as an objective; advantages; problems; target marketing; identifying needs; customer service (pre-transaction‚ transaction‚ post-transaction);
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DD102-TMA02‚ PART 1 For this assignment‚ I will be looking at High Street in Fraserburgh‚ which connects Saltoun Square to Broad Street. It is Fraserburgh’s busiest shopping street. With all of the shops being either independent retailers‚ or offices for local organisations and media outlets‚ it really is a haven from the conglomerates and faceless retailers that are all too common in most town centres. In the book Old Fraserburgh by George Allan Dey‚ there is a collection of photographs of High
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