keep up with the varying trends of high fashion. The principal brand of fast fashion besides Zara are the Swedish Hennes & Mauritz (H&M)‚ the USA based “Gap”‚ the Italian Benetton and other minors like the Spanish “Mango” or the British “Topshop”. Nebahat Tokatli described five key points common to all these brands; first a huge number of stores around the world; secondly‚ their success is based on a “highly responsive communication channel”; third‚ the purpose to ensure a sort of exclusivity
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losses for over a five-year period. The 2011 annual report of the company pointed out that “Currently within the fashion high street retail market‚ French connection own on overall market share of 0.2% being dominated by the likes retailers Zara‚ Topshop and Next.” To assess the company‚ this paper analyzed external and internal factors by utilizing PESTEL and VRIO framework and applied the result to SWOT analysis. Moreover‚ short-term and long-term strategies as well as an action plan were provided
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1) How does luxury consumption in Japan differ from in other countries ? I guess the main difference is the fact that Japanese people consume luxury in mass. Or at least‚ they did. Indeed‚ Japan is the first and only mass luxury market. This behavior finds its origins in the need of showing their identity and self-worth‚ and they do it by wearing luxury products. In fact‚ as there is not much space and lots of traffic jams there‚ the Japanese can’t build huge houses and own many cars‚ as we‚
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Primark’s business and financial analysis 5 2.1.1. Business analysis 5 2.1.2. Financial situation (trend analysis) 6 2.2. Industry sector 11 2.2.1. Overview 11 2.2.2. Cross-sectional analysis 12 2.2.3. Summary of Primark’s strength and weakness 16 III. Financial ranking and forecast 17 3.1. Financial ranking 17 3.2. Forecasted 2011 post tax profit 18 IV. Corporate Governance Structure 20 4.1. Several Essential Principles 20 4.2. The composition of the Board 20 V. Critical
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Introduction The main purpose of this report is to examine the business performance over 2011. This report will provide a clear understanding of Katalan’ consumers‚ the age and gender of their average shopper‚ consumers opinions on key factors of the store like for example layout‚ facilities etc. and Katalan’s main competition in both clothing and other household areas. With the intention of providing a clear understanding of Katalan’s consumers and how Katalan as a retailer has achieved
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Table of Contents Executive Summary1 Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis………………………………………………………………………………………1-3 ii. Resources and competence analysis………………………………………………………………….3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC
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1. Using figure 4 only‚ comment on the characteristics on the urban landscape shown. Suggest how it could be improved. (7 marks) Using figure 4‚ it would appear that densely built shacks – which also appear poor quality - are evidence of shanty town development. Because this area appears so tightly built together (and therefore isolated from the rest of the city)‚ as shown in the bottom of the photograph‚ it will likely have contributed issues such as poor sanitation – whilst also suffered from
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BARNEYS MARKETING PLAN Executive summary Barneys is planning to extend the target market by embracing budget fashionistas as well as current target customers who are fashion connoisseurs with a high disposable income and cutting-edge taste. It is because‚ according to Spending Pulse‚ Sales of luxury goods fell 27.6% in December 2009 compared with December 2008 including credit cards and cash. The pullback in luxury spending due to the deteriorating economy brought about a sharp slowdown and a
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Table of Contents 1. Introduction In a fast paced world a stringent Supply Chain Management (SCM) will always act as a competitive advantage and will be the key to what sets business apart in terms of financial performance. This is also further supported by Gunasekaran et al.‚ (2004) that SCM has been increasingly a major component of competitive strategy to improve organizational productivity and profitability. Therefore in order to respond to constantly changing customer preferences
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Australia and ships to over 190 other countries from its central distribution centre in the UK. ASOS has been increasingly successful through marketing their products and brands online without the facility of a physical store like rivals such as Topshop and River Island. There are a number of factors which have contributed to ASOS ’s success including no limitations on space to display items; the website is easy to navigate around; it ’s accessible 24 hours a day and can cater to busy lifestyles;
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