history Olay is an American skin care line. It is one of Procter & Gamble’s multi-billion dollar brands. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008)‚[1] an ex-Unilever chemist from Durban‚ started it in 1949. The name "Oil of Olay" was chosen by Wulff as a spin on the word "lanolin"‚ a key ingredient. It was unique in the early days because it was a
Premium Procter & Gamble Marketing
Introduction The skincare market in India has been growing at 16% annually and is currently valued at Rs 2‚100 crore. Within this sector‚ the anti-ageing market in India is estimated at Rs 200 crore. With growing awareness and lifestyle changes‚ this figure could grow exponentially in the future. With respect to anti – ageing skin products‚ when we consider the present awareness levels of women it has increased tremendously. Women today are well informed about
Premium Skin Ageing Gerontology
1) EXECUTIVE SUMMARY Olay is the top facial skin care retail brand in the world and is one of Procter & Gamble (P&G)’s multi-billion dollar brands. It is the world’s number one facial care brand in the past four years (2006-2009) based on Euromonitor data. For the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay has extended its heritage as a moisturizer to stay looking young‚ to formally creating the “anti-aging” category”
Premium Gerontology Procter & Gamble Ageing
every individual has some weakness‚ so as I. My weaknesses hinder my abilities and are flaws in my personality‚ which could complicate my relationships with others. One of my weaknesses is arrogance. I am very confident in my abilities that sometimes it might be considered egotism. Another of my weaknesses is that I am somewhat judgmental. I expect others to do their best job‚ and I can be quick to judge them when they don’t meet my expectations. An important weakness of mine is that I have
Premium
My Strengths and Weakness in Netball Strengths | Weakness | Co-ordination | Balance | Speed | Power | Agility | Shoulder pass | Strengths: 1. My number 1 strength in Netball is my hand eye co-ordination. This is used to the maximum ability by always keeping one eye on the ball all the time and making my eyes‚ arms and legs work together. And because of this I am able to line a shot up whilst trying to throw the ball through the air. 2. Another strength of mine is my Speed. I am
Premium Sports equipment Length Muscular system
other customers. We will offer membership those customers who are olay regular customers. 3.How do I make less valuable customers more valuable? You can entice customers to step up their spending with a clever combination of incentives‚ promotions‚ and discounts. We will offer trial pack in less price if they will satisfied the can purchase it and also offer gifts on the purchase of olay products. CONSUMER ANALYSIS OF OLAY Olay as a generous skin care cosmetic brand has its own various branch
Premium Marketing Customer lifetime value Good
The Marketing Mix Analysis Of Olay Regenerist Daily Regenerating Cleanser Norma Conklin AIU Online Abstract Marketing is everything from thought conception to the smile on the customer’s face as they leave with the product. The marketing mix tool is a critical tool used by marketers to meet the needs of a company‚ as well as their target market. “The four Ps of a marketing strategy are constantly evolving. Products are changed or removed; pricing is set‚ raised
Premium Procter & Gamble Marketing Brand
THE INDUSTRY 4.0 COMPETITORS AND MARKETING OBJECTIVES 5.0 MARKETING PLAN 6.0 NEW PRODUCT OR SERVICE IDEA AND FUTURE MARKETING STRATEGY 7.0 REFERENCE 8.0 COURSEWORK 1.0 OVERVIEW For a brand firmly associated with feminine beauty‚ Olay has a rather surprising history. The product was actually invented during World War II by South African chemist Graham Gordon Wulff‚ as a glycerine-based rehydration treatment for Royal Air Force pilots suffering from severe burn injuries. When the
Premium Procter & Gamble Marketing Product management
complex information in making product purchase decisions? 4. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand‚ or can it successfully market the same product to the under and over 50s? 5. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand‚ or can it successfully market the same product
Premium Procter & Gamble Retirement Old age
older‚ their skin starts to become soft‚ flabby‚ wrinkly‚ saggy and dull. Knowing this‚ cosmetic companies want to find more and more of cosmetics for their customers. Olay is one of those companies. "Your skin is not getting older. It is just tired" (Olay ad). Olay’s maxim. With that maxim‚ Olay introduced their new product is Olay Regenerist to help fight against the anti-aging‚ help improve facial muscle and help women confident when they go out. Women‚ want to have good skin and look nicely in
Premium Skin