is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated
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Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017.-a).Subway launched
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the operational issues with respect to quality and capacity management of one of the famous and popular restaurant “SUBWAY”. The report will provide a comprehensive data about the restaurant‚ how it functions and the issues that are creeping on a daily basis. This report will explain the operational issues involved in quality and capacity management of a particular branch of Subway that is located in Luton (U.K). The report is analysed and contemplated based on my personal observation on the respective
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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This book is my attempt to quiet the voices in my head‚ and put them into a chronological story. This book may confuse some‚ but keep in mind that this is a very confusing world‚ and to put it into words is stressful. In order to completely understand what this was like for me‚ you would’ve had to have been there‚ experiencing these events alongside me‚ and since I was alone‚ I’ve done my best to describe what it felt like to live through those years. I used to believe that once I’d written everything
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Screams and gunfire.. the taste of smoke and burning flesh in the air.. Its that dream again.. I had it a few times over the years.. but this time.. it was bad.. the smells where stronger‚ the screams and horrors.. everything was intensified by ten. The thing is.. i could not tell anyone about this.. that the dream had returned.. they would think that i was insane! Again... Im standing on the edge of a forest‚ with a great field‚ yellow with corn stretches out in front of me. The forest is
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry‚ competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965‚ with a $1‚000 investment a new venture was born. Fred DeLuca
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SUBWAY MARKETING PLAN 1. EXECUTIVE SUMMARY: SUBWAY (restaurants) is an American fast-food franchise owned by Doctor’s Associates‚ Inc. Subway was founded by Peter Buck and Fred Deluca‚ with its first restaurant being set up in Bridgeport‚ U.S in 1965. The franchise runs 38‚813 restaurants in 99 countries. Today‚ the SUBWAY brand is the world’s largest submarine sandwich chain. The SUBWAY franchise provides variety of great testing and healthier foods and the third largest fast food chain.
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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