DIGITAL MARKETING –Booking.com Group Project 1. Background One of the best features of internet booking is to ease people on travel plan research‚ Percent of travelers who find user reviews important is 81%. The online booking revenue has grown more than 73% last five years. Hotel reservation is the most popular transaction activity as 39% for internet travel users‚ compare to air ticketing‚ package tour‚ and corporate travel (see exhibit 1). Booking.com (Part of Priceline.com) is one of
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#au 20 National Digital Economy Strategy Leveraging the National Broadband Network to drive Australia’s Digital Productivity Images on pages 10‚ 19‚ 26‚ 49‚ 50 and 51 contributed by NBN Co Ltd. © Copyright 2011 DBCDE Unless otherwise noted in the ‘Materials Excluded and Rights Reserved’ list below‚ the text in the DBCDE National Digital Economy Strategy is licensed under a Creative Commons Attribution 3.0 Australia licence. More information on this CC BY 3.0 licence is set out at http://creativecommons
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Pros and Cons of Human Communication in a Digital Age Communication: the act of exchanging information. It may appear to be a simple definition. However‚ when one thinks about the core meaning of the word communication and how people may communicate‚ it becomes quite complex. Especially in today’s age with so much technology and internet taking over the way today’s society communicates. The ability to communicate is deemed as the most compelling quality human beings possess. Not only is communication
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Personal Digital Assistants By: Rudolph Thomas A PDA is a digital organizer‚ or personal digital assistant that can be comfortable held in your hand (it is also called a handheld computer). It is designed to fit in a pocket‚ run on batteries and be used while you ’re holding it (Computer Concepts‚ pg. 7). It can function as a cell phone‚ send faxes‚ read email and be used as a personal organizer. It uses among other things. PDA ’s use a stylus‚ or pen‚ rather than a keyboard. It ’s
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amounts of information are dumped into cyberspace every day without anyone being responsible for organizing it in a user-friendly fashion. It’s not always easy to find specific information on a topic because the web lacks formal structure practically anyone can upload a home page or web site‚ allowing contributors a level of anonymity -- and with it‚ the potential for great irresponsibility found in few other media. I am always suspicious of what I search on the internet. I usually use more than
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broadly synonymous with multimedia learning‚ technology-enhanced learning (TEL)‚ computer-based instruction (CBI)‚ computer-based training (CBT)‚ computer-assisted instruction or computer-aided instruction (CAI)‚ internet-based training (IBT)‚ web-based training (WBT)‚ online education‚ virtual education‚ virtual learning environments (VLE) (which are also called learning platforms)‚ m-learning‚ and digital educational collaboration. These alternative names emphasize a particular aspect‚ component
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Marketing Manager From: Digital Marketing Coordinator Date: March 2013 Word count: 4‚084 1 Campaign Tools To: Marketing Manager From: Digital Marketing Coordinator Date: March 2013 2 Table of Contents 1.0 Executive Summary ..................................................................................................................... 4 2.0 Importance of digital marketing tools in acquiring‚ converting and retaining prospects .......4 3.0 Different types of digital marketing campaign
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Australian College of Marketing Digital Marketing Essentials CIM No.: 0000000000 A summary report over the current digital marketing practices that can benefit LaCorium Health April 2013 ‘I confirm that in forwarding this assignment for marking‚ I understand and have
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1) Digital marketing refers to the use of digital technology platforms‚ combined with traditional media‚ to achieve marketing objectives. Digital marketing involves using digital media channels and using other technologies such as databases for customer relationship management (e-CRM). We reviewed ten key digital hardware platforms including desktop‚ mobile‚ tablet and other hardware platforms. 2) A customer-centric approach to digital marketing considers the needs of a range of customers using techniques
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The digital world‚ especially its omnipresence and highly structured environment‚ has introduced a new sort of rhetoric which holds a significant effect on identity. Digital rhetoric theory has come about as a result of communication occurring via various electric formats (Plessis 2013 p. 2). The Internet functions as a source which promotes “rethinking of identity as anonymous‚ fluid‚ and unfixed” because of its collaborative nature (Hess 2014 p. 3). Users are always interacting with the readily
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