GOOGLE INC. Internal Analysis Macarena Vayá Duarte GOOGLE INC. INTERNAL ANALYSIS EXECUTIVE SUMMARY This study presents an internal strategic analysis of the search engine giant Google Inc. The aim is to discover the organization’s resources and capabilities in order to provide information on its assets‚ skills and works activities. Google Inc. is an IT company created in California in 1999. It has amazingly grown from its launch o the
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Working of Web Search Engines It is no longer difficult to find and extract information from different sources. Internet‚ i.e. world wide web is one such place wherein you can get numerous information and you can find everything you want. Computer experts have made it easier for you to gather and find information. You don’t need to know the web address for everything you need to find but rather you can make use of search engines‚ like Google. Search engines are nothing but special software codes
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Web Search Engines Typically‚ Web search engines work by sending out a spider to fetch as many documents as possible. Another program‚ called an indexer‚ then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that‚ ideally‚ only meaningful results are returned for each query. Sites that let you search multiple indexes simultaneously include: • Yahoo (http://www.yahoo.com) • search
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WEB SEARCH ENGINE DEFINITION: A web search engine is designed to search for information on the World Wide Web. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages‚ images‚ information and other types of files. Some search engines also mine data available in databases or open directories. Unlike Web directories‚ which are maintained by human editors‚ search engines operate algorithmically or are a mixture of algorithmic
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computers everyday without caring the surrounding. Recently‚ a piece of news mentioned that the post 80s are having the symptom of relying too much on web search engines which help users find specific information by typing keywords only1. They think that searching by engines can obtain accurate data and save time. They are said to have ‘search engines dependence’ which means that they rely on searching every word without thinking nowadays. According to the survey conducted by the China Youth Daily
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sections that I am going to cover are – the search engines used‚ search techniques used and search criteria‚ sources of information used‚ comparison of the internet and non- internet sources and the quality of the information found. Internet Source Most frequently used search engine for this unit was Google as it is quite obvious but I also tried to use other search engines which I am not that familiar to such as Bing‚ Ask Jeeves‚ Dogpile‚ Answers‚ MSN Search‚ Yahoo and AOL. While using Bing I found
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High Google may have a competitive advantage over the rest of the search engines‚ however being so easy to select a different search engine and with Microsoft trying to forward its own product through its operating system‚ might change the figures in the future. Threat of Entry: Medium-high New search providers might concentrate on localized search and succeed into getting a niche in that area‚ however when it comes to global search there is a high entry barrier due to the large scale of information
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SEARCH ENGINE OPTIMIZATION Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or "organic" search results. Proper service could be provided to the users using the website by following a few rules as given Review of site content or structure 1. Technical advice on website development Content development 2. Managing online business development campaign 3. Keyword research 4. SEO training 5. Expertise in specific
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Search engine marketing is the newest craze not only here in America‚ but also on a global level. Advertising online ensures that a broader audience will be able to access the information that is put out. Search engines work in a diverse and complex manner. Understanding the way a search engine indexes information and ranks websites will provide clues necessary to keep a site running smoothly and getting steady traffic. Having a quality site is just the beginning of an online operation. Keeping a
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report we have chosen to analysis the innovation that is the ‘Google Search Engine’. We have chosen to base our report on the Google search engine; a revolutionary innovation that has transformed the way in which the internet is used. 1.1 Introduction Google began life as a research project between two Stanford University graduate students‚ Larry Page and Sergey Brin in January‚ 1996. They hypothesized that developing a search engine that analysed the relationships between websites would be more effective
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