Part I: Brand Inventory – Company View History and Corporate vision Inspired by authentic ingredients and the economic model of one local taqueria store in San-Francisco‚ Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened‚ Steve added the second and third Chipotle locations. In 1996‚ Chipotle Denver area restaurant opened. Following
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Aug 25‚ 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald’s is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors‚ in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher‚ healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament‚ it is vital
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Kabab-ji Case Study Questions 1) How do customers judge the quality of a restaurant? * By friendly and enjoyable staff ‚ helpful and knowledgeable people about the products and services they provide. * By restaurant healthy and menu well presented. * Freshness of the goods used by customers which served in restaurant. 2) Indicate how and why each of these factors is important to the successful operation of a restaurant : * Customer satisfaction: What products/services
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Elevator Pitch Qdoba was founded in 1995 in Denver‚ Colorado and began franchising in 1997. Jack in the Box Corporation then acquired Qdoba in 2003. It is a franchise that is known as a Mexican Grill. Qdoba has grown to have around 650 locations throughout the United States and is looking to expand north into Canada. It offers multiple selections‚ such as tacos‚ burritos‚ nachos‚ salads‚ and quesadillas. They focus their attention on the individual ingredients and work these ingredients to perfection
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Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993‚ in Denver‚ Colorado. By 1996‚ there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998‚ and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011‚ the company operates 1‚230 restaurants in the U.S.‚ two in Toronto‚ Canada‚ and two in London‚ England. The founder and CEO‚ Steve Ells‚ started with
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Chipotle Mexican Grill Company Strategic Analysis Group 5 Joann Pang John Buckman Regina Schoenberger Jonas Newschaffer Chipotle In this assignment‚ Group 5 has chosen to evaluate Chipotle. Chipotle Mexican Grill is a fast casual dining option that serves burritos‚ tacos and salads made from fresh local ingredients. We will examine their business health and strategical goals. We will also assess their financial statement and develop a tactical plan in accomplishing their strategic goals. Company
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Chipotle Mexican Grill was founded on July 13‚ 1993 by Steve Ells. Ells was a line cook for Jeremiah Tower at Stars in San Francisco‚ CA. He took what he learned from there and opened up the first ever Chipotle restaurant. After just a month of the restaurants opening‚ 1‚000 burritos were starting to sell per day. One thing led to another and two more stores opened up. Chipotle’s mission grew into focusing on food with integrity and good customer service. Chipotle has a lot of strengths when talking
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money they want‚ but also has rich fast food industry experience‚ great industry clout which can help the Chipotle grow. After Chipotle sent the business proposal to McD‚ they got a positive reply that McD also has interests in the popular Mexican grill restaurant. How? How to make a satisfactory proposal work for both sides? How to step over or get rid of the barriers and reach an
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APPENDIX – 1 4 APPENDIX – 2 4 External Factor Evaluation (EFE) Matrix 4 APPENDIX – 3 4 Competitive Profile Matrix (CPM) 4 APPENDIX – 4 4 APPENDIX – 5 4 Content Topics 4 Bibliography 18 Chipotle Overview Chipotle Mexican Grill‚ Inc. is a “fast-food service restaurant” under limited service category. It was formed in 1993 and went public in 2006. It has the largest market share in the Mexican-type food segment with a net income of more than $126M in 2009 (Mergent online
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Qdoba Mexican Grill Qdoba Mexican Grill Final Paper/Portfolio Final Paper/Portfolio BAUD 3467 Group Members: Halie Westphal John/Mark Halstead Jessica Ratke Nate Sullivan Amanda Bergstrom BAUD 3467 Group Members: Halie Westphal John/Mark Halstead Jessica Ratke Nate Sullivan Amanda Bergstrom Executive Summary “A place where we appreciate tradition‚ but are not bound by it. A place where creativity and experimentation thrive. A place where fresh ingredients
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