mother always told me that it’s healthier for the family to eat home cooked meals. I actually like cooking‚ but sometimes it can be a burden. When the wonderful time comes to go and eat out my number one favorite place to go is the Chipotle Mexican Grill Restaurant. It is the best restaurant ever‚ no questions asked. This restaurant just makes me happy to even talk about it. The first time I went in to go eat‚ I instantly felt the great welcome and smelled the delicious Mexican food. I began to love
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Inspection February 28‚ 2014 Follow-up Inspection January 27‚ 2014 Routine Inspection July 31‚ 2013 Follow-up Inspection July 24‚ 2013 Routine Inspection January 28‚ 2013 Follow-up Inspection January 9‚ 2013 Routine Inspection * Chipotle Mexican Grill 538 East Grand River Avenue‚ East Lansing‚ MI 48823 October 17‚ 2014 Follow-up Inspection August 28‚ 2014 Routine Inspection March 3‚ 2014 Follow-up Inspection February 5‚ 2014 Routine Inspection August 23‚ 2013 Follow-up Inspection August 22
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Industry Analysis Overview of the Quick Service Industry The fast food‚ or quick service restaurant industry (QSR)‚ represents approximately 200‚000 restaurants and $155 billion in sales in the U.S. alone‚ they are one of the largest segments of the food industry (Hoovers‚ 2011). This segment of the restaurant industry is “highly competitive and fragmented… number‚ size and strength of competitors vary by region‚ market and even restaurant. All of these restaurants compete based on a number of
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Chipotle Mexican Grill Chipotle Mexican Grill is a famous restaurant in the United States. Restaurant industry is considered to be unattractive field based on Porter’s five forces. Foremost‚ the threat of entry is high in restaurant industry because the customer switching costs is low and it does not require intensive capital investment as auto industry does. Most restaurants purchase raw food materials in bulk‚ which creates supply-side economies of scale. Though some restaurants have suppliers
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Denise Dykes October 26‚ 2012 ECON202-1204A-02 Behavioral Economics Considering George Foreman has no expertise on grills or fat-free cooking‚ one has to wonder why consumers were so influenced to buy the George Foreman Grill‚ in which he endorsed. Is consumer behavior really affected by celebrity endorsements? When asked in surveys‚ consumers claim that celebrity endorsements do not influence their buying decisions. Marketing strategist‚ Mark Babej‚ argues that responses to these surveys
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Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of “Food with Integrity”. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. In 1996 alone‚ Steve Ells opened five more Denver-area restaurants growing by a total of eight stores in three years. By 1998 Chipotle Mexican Grill was showing much promise. In order
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develop an effective adverting and promotion strategy with a limited budget. There are four major brands in Canada that are competitors for Kraft‚ the first one is One-To-One an Germany’s Melitta which joined Salton the maker of the George Foreman Grill‚ together they made the Melitta One-on-One SSP Machine; it can brew two sizes of coffee using a filtered system the could provide a coffee-bar value at home. You can also change the spout of the coffee machine to make cold or hot tea. The One-to-One
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Prepared for: Chipotle Submitted By: December 14‚ 2011 I. Introduction to Chipotle Introduction Chipotle Mexican Grill is a leading force in its commitment to buy food from sustainable sources that do not have a negative impact on its menu pricing. Besides leading the way in the fast casual dining experience‚ it also supports farming initiatives that develop and practice best standards. Chipotle is also active in its environmental commitment to working to reduce its carbon footprint
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Chipotle Mexican Grill has emphasized on their customers and are not afraid to remain sincere and acknowledge their errors‚ even when they are losing revenue. Last year Chipotle went through a crisis where they force the chains to close serval of restaurants due to a norovirus outbreak. Other food-borne illness cases were also related with Chipotle restaurants that includes E.coli‚ and salmonella. As a consequence‚ the company is under investigation. Also their sales and stocks have decline because
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the External & Internal factors on next page. Data Used / Key Assumptions: The data used comes from the current strategy maps‚ mission statement & history of Chipotle’s restaurants. Additional data comes from my experience with Chipotle Mexican Grill Inc and its website. Conclusion: Chipotle was a successful business model in quick service restaurant industry but they had focused on Mexican food variety and have not targeted all customers by implementing multi cuisines in the stores Recommendation
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