1. In the excel worksheet‚ we combined the 12% non-callable bond maturing in May 05 and the zero coupon STRIPS with the same maturity to get a synthetic bond with semiannual interest payments of $4.125 per $100 par value. The ask and bid prices of the synthetic bond are calculated to be $98.78 and $98.53. Alternatively‚ we combined the non-callable bond maturing in 2000 and the STRIPS 00 to get a synthetic bond to match the callable bond if it was called at the first possible date. The ask and
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The Gap in Market Segmentation What is the point of market segmentation? Really‚ what is the point? As my Uncle Jim used to say‚ "If you throw enough dirt on the wall some of it is going to stick‚ ain’t it?" So why don’t companies just throw a bunch of good products at the people and just see who buys what‚ if anything at all? That might have worked along time ago‚ but now‚ the answer in short‚ is competition. Today‚ there are to types of companies‚ those that are profitable and those
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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BOSTON CHICKEN‚ INC* At the end of 1996‚ Boston Chicken was one of the hottest names on Wall Street. Operating in the highly competitive restaurant industry‚ the chain had grown from 18 stores in 1991 to over 1‚000 stores in 1996 and in its short history had raised over $1 billion in public offerings. EPS had grown from just $0.06 in 1993 to $1.01 in 1996‚ representing an annual growth rate of well over 100%. At the end of 1996‚ Boston Chicken traded around $40‚ representing a price-earnings multiple
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Universal Electronics Inc. Universal Electronics‚ Inc. was founded in 1986 and is currently headquartered in Cypress‚ Ca with 1‚843 employees. UEI sells pre-programmed universal wireless control products‚ including remote controls‚ wireless keyboards‚ and gaming controls in the USA‚ Europe‚ Australia‚ New Zealand‚ South Africa‚ the` Middle East‚ Mexico‚ Asia‚ and Latin America. With the development of software and firmware‚ the company’s devices can virtually control all infrared capable televisions
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Executive Summary The case study that will be analyzed in this report is based on a company called Handshake VR Inc.‚ who specializes in telehaptic technology. Handshake VR was founded in order to develop and commercialize a new technology that enabled users to simulate the sense of human touch through computers. This technology‚ developed by an electrical engineering professor named Dr. David Wang at the University of Waterloo‚ required significant investment of time and effort in the product development
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Case 10: Plant Nutrients Inc. Plant Nutrients Inc. (PNI) is a medium-size retailer of crop supplies in Lancaster‚ Pennsylvania. Brian Dunwoodie‚ the general manager‚ is preparing a proposed operating statement for 1999‚ to send to management at PNI’s parent company. This statement must reflect an increase in volume of two percent while maintaining the required 13 percent return on investment in the business. He is considering a number of ways of improving performance including: achieving better
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Globalization and Nike‚ Inc. Industry Overview The athletic footwear industry has experienced significant growth over the last two decades. Since 2001‚ consumers in the United States have spent more than $13 billion and have purchased over 300 million pair of athletic shoes. While the industry is highly segmented by sport category‚ models and price‚ a few large players dominate the branded shoe segment. The top ten-footwear companies control over 70 percent of the market share for global athletic
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Traditional Markets and Digital Markets 4 A. What is Traditional Markets? 5 B. What is Digital Markets? 5 2. Advantages of Traditional Markets 6 3. Disadvantages of Traditional Markets 7 4. Advantages of Digital Markets 8 5. Disadvantages of Digital Markets 9 6.Conclusion 10 7.References 11 Compare and contrast traditional markets with digital markets Definition of Traditional Markets and Digital Markets Traditional
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For each ad‚ write a description of what you think the demographic characteristics of the targeted market are. Attach the ad to your assignment. 2. Go to the Web sites of JCPenney‚ http://www.jcpenney.com‚ and Target‚ http://www.target.com. Compare which is more product-focused and which is more brand focused. Which company’s approach do you think will appeal more to the “Holy Grail” target market of 25- to 35-year-old women? 3. Read the Mary Kay Case attached to this assignment right here (Mary
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