Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it‚ its competition‚ and the environment to see how the company stands.
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Currency risk: Finance committee should assess interest rate risk‚ market risk‚ and currency risk by using hedge derivatives. Wells Fargo recorded derivatives on balance sheet at fair value‚ and volume measured in terms of notional amount. Wells Fargo enters into cross-currency swaps‚ cross-currency interest rate swaps and forward contracts to hedge Wells Fargo’s foreign currency risk and interest rate risk associated with the insurance of non-U.S. dollar denominated long-term debt. Likelihood of
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Wells Fargo is a diversified community based financial services company with about $1.9 trillion in assets‚ Wells Fargo was founded in 1852 by Henry Wells and William Fargo‚ it was a company based on the buying of gold and selling paper bank drafts as good and gold and also the express delivery of gold and anything that has value. Wells Fargo has earned its reputation of trust by delivering rapidly and responsibly with people’s money. Wells Fargo has been known to deliver business by the fastest
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With pressure to speak up coming from many different places‚ Wells Fargo CEO John Stumpf finally gave his thoughts on why illegal practices were happening within his company. His response? It was the employees’ fault. He reiterated that efforts had been made to stop the behavior‚ and that there were no incentives to do bad things. However‚ the bank ended up removing branch-level sales goals that encouraged employees to cross-sell products to consumers. This practice was the reason for the controversy
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The fired employees of Wells Fargo are now suing the company for $2.6 billion dollars. For the past 10 years numerous employees had been fired for not meeting sales quotas that were seen as “unrealistic”. These workforce policies led to employees opening over 2 million unauthorized bank accounts. The company has recently settled with Consumer Financial Protection Bureau for $185 million in fines and $2.6 million to the charged customers. Executives and higher ups profited off this fraud‚ the company’s
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Social Responsibility CSR can be defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workplace as well as the community and society at large. Examples of CSR include environmental practices‚ philanthropy work‚ and ethical labor practices. Wells Fargo has identified nineteen key goals‚ some of which include environmental finance‚ community development‚ foreclosure prevention‚ supplier diversity‚ and community service. The
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• Overview Wells Fargo Bank‚ National Association‚ headquarter at Sioux Falls‚ South Dakota‚ has 6332 domestic locations in 41 states‚ 0 locations in territories‚ and 37 foreign locations. Its FDIC Certificate number is 3511. It has been insured by FDIC at Jan. 1‚ 1934‚ and established at Jan. 1‚ 1870. Wells Fargo is belonging to the class of National Bank. Wells Fargo is a financial holding company and a bank holding company. Through its
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Wells Fargo is helping military veterans transition to new careers and build their professional network with a $50‚000 investment in John F. Kennedy University’s VALOR Center. The grant will fund a veteran-focused entrepreneurial program‚ develop a network of mentors‚ and promote the available resources to other veterans that might not be aware of these wonderful resources. “While Wells Fargo has been committed to service members‚ veterans‚ and their families for more than 160 years‚ we remain
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offer better lending interest rates‚ because they have less overhead costs. Wells Fargo needs to do a better job of not only getting customer feedback though surveys or feedback boxes‚ but then to actually take that feedback and listen to it and take action to handle the negative feedback. The only way Wells Fargo is going to turn around their cold customer image is to truly listen to what the customers are
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three and a half years. I was encouraged by my grandfather who was once a Dean of Educational Services at Miami University and consequently had a long legacy of being a superior educator. Completing my degree and starting a career in Banking at Wells Fargo brought an abundance of pride to me and my family. Starting as a Teller I worked my way to becoming a Branch Manager in four years. After devoting ten years in Retail Banking I transitioned to Business Banking. Within six months I became a Business
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