DP10 Marketing of Financial Services 16 APRIL 2004 1. 2. 3. 4. 5. 6. Time allowed Total number of questions Number of questions to be answered : Three (3) hours : Five (5) questions : Four (4) questions [25 marks each] Begin each answer to a new question on a fresh page. Answer all questions in English. A blank page is provided at the end of the question paper for rough work. ANSWER FOUR (4) QUESTIONS ONLY 1. (a) (b) (c) Explain the meaning of “marketing” in relation to the banking
Premium Maslow's hierarchy of needs Marketing
McBride Financial Services BLANK BSA/310 October 22‚ 2012 BLANK McBride Financial Services McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal. The company will conduct a market research to achieve its goals. The marketing and promotion will be done through the television‚ radio‚ newspapers‚ and internet. By hitting the target audience with the marketing strategy McBride Financial Services will be successful
Premium Marketing Advertising
all‚ this report introduces selected financial services organization HSBC background briefly. And talk about element of marketing. After that‚ the main content of this report consists three parts: 1.marketing segmentation. It also introduces HSBC how to separate segment‚ basis of segmentation. 2. Market targeting. After segmentation analysis‚ we can find the target customer accuracy. 3. Market positioning. Following the selection of segment to target‚ financial institutions must position their products
Premium Marketing Bank Financial services
Tedi Mining Ltd. Case Study MAA350 ETHICS AND FINANCIAL SERVICES To Felicity Fallon From Student’s Name: Meng Lin Student’s ID: 900330168 Introduction The Ok Tedi mine Limited is one of the major copper concentrate producer in the world. They owned smelting market in Asia‚ Europe‚ such as Germany‚ Korea and Japan‚ etc. The corporation concentrated on social responsibilities‚ including providing education and health service‚ focusing on development
Premium BHP Billiton Social responsibility
Customer service is the provision of service to customers before‚ during and after a purchase. It is a series of activities designed to improve the level of customer satisfaction – that is‚ the feeling that a product or service has met the customer expectation. The significance of customer service may vary by product or service‚ business and customer. Online systems range from simple to complex. A simple online service may be as basic as providing information to researchers. A complex online service
Premium Coffee Customer service Customer
Gap Analysis is a conceptual model of services quality which was put forward in 1985 by Parasuraman. They defined service quality as the distance or gap between customer’s expectations from their services and their understandings from the qualities received. Gap analysis model is the cooperation between the organizations activities and the link between these activities and the satisfactory level of the quality offered from the stand point of the customers. In today’s variable and dynamic environment
Premium Customer Service Customer service
Case study: America Online‚ Inc. Q1.Prior ro 1995‚ why was America Online‚ Inc (AOL) so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? The America Online‚ Inc. was so successful due to its pricing rate structure‚ which was the easiest for consumers to understand and anticipate‚ compared to its competitors. AOL charges a cheaper monthly fee of $9.95 for the access to all of America Online’s service for up to five hours each month. Each additional hour
Premium Balance sheet Income statement Financial statements
Introduction Financial services are concerned with individuals‚ organizations and their finances. Manulife‚ as Insurance services‚ are inseparability‚ it cannot be separated from their provider. It is defined as a contract that provides the policyholder with pre-defined benefits in cases of specified losses. Content Advertising is a form of communication intended to convince an audience. Almost every one grows up in the world which is flooded with the mass media e.g. television‚ advertising
Premium Marketing Psychology Advertising
INTRODUCTION Financial Services is a term used to refer to the services provided by the finance market. Financial Services is also the term used to describe organizations that deal with the management of money. Examples are the Banks‚ investment banks‚ insurance companies‚ credit card companies and stock brokerages. These are the types of firms comprising the market‚ that provide a variety of money and investment related services. Financial services are the largest market resource within the world
Premium Investment Insurance Bank
Case study: 1. First priority to educating staff 2. How all the tea were processed? 3. Employer’s need to answer the customer questions? 4. Training employees has a knowledge about their product 5. Peet’s employees guide customers to taste‚ compare and learn about different teas. Peet’s provides excellent service as well as product Human and mechanical activities to satisfies the customer needs and wants. By providing good customer service they increase their product &service. United
Premium Customer Marketing Customer service