PT. WENDY CITRARASA Alexandre Richard Arief Putratama Said Ryandiaz ACCOUNTING - 4 [pic] Campus BSD - City Bumi Serpong Damai - 15321 Island of Java – Indonesia June 2011 ACKNOWLEDGEMENTS First of all‚ we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa. Our group would also like to thank PT. Wendy Citrarasa‚ who managed to spare us some time for the interview
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INTRODUCTION As exports and imports of goods and services both account for over 60% of nominal GDP‚ the life-blood of Dutch prosperity is foreign trade. Because of its internally-oriented characteristics‚ Netherlands has the embedded culture that welcomes diversified products or services from the world‚ while in some other countries in the EU‚ for instance‚ France or Italy‚ have ultimate pride for their own culture‚ especially for the product that I am planning to introduce—coffee. Being an everyday
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followers‚ and the hip-hop people. Result of focusing on target market can be seen in the promotion campaigns of the energy drinks. In drinking industry‚ many drinks for example Monster LoCarb appeal to their particular group of consumers and the strategy of marketing which revolve around celebrity endorsements or sponsoring public events reflect their focus. The packaging and look of many energy drinks relate to target market as
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WENDY’S CUSTOMERS * The roots of this phenomenon are generally traced to a new life style where people are too busy to prepare food for themselves and increasingly less inclined to do so. * People in college and in their 20s are the most frequent consumers of fast food. They have also contributed to the growth of Wendy’s late-night business . * Open to all religious is proved by ISLAMIC DEVELOPMENT DEPARTMENT OF MALAYSIA (halal food ) * Wendy’s target aged are to everyone
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Elements of Wendy’s / Arby’s Strategy: 14 Scope: 14 Distinctive Competencies: 14 Competitive Advantage: 14 SWOT Analysis Matrix: 15 Internal-External Matrix: 17 Grand Strategy Matrix: 18 SPACE Matrix Analysis: 19 PARTS Analysis: 21 Count Summary Analysis: 22 Further Analysis 23 The Strategy 23 The Strategy Map 24 Financial Perspective 24 Customer Perspective 25 Internal Perspective (Operations) 26 Learning and Growth Perspective 27 Appendix 1-Strategy Map 29 Appendix 2- Balanced
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References: CNN (2005). Wendy ’s Frosty‚ Retrieved May 15‚ 2005 from http://www.money.cnn.com/2005/05/10/news/midcaps/wendys_frosty McConnell R. C.‚ & Brue S. L. (2005). Economics principles‚ problems‚ and policies‚ 16th ed. New York: McGraw-Hill/Irwin. Muryn‚ Jack (n.d.). ch25. ECO 204‚ Retrieved May 26‚ 2005‚ from http://www.washington.uwc.edu Wendys (2005). Eating Better Together‚ Retrieved May 30‚ 2005 from http://www.wendys.com/food/US_nutrition_topics.jsp Wendys-invest (2005). Safe Harbor
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means to look for a future lover‚ whether it is through the Internet‚ or meeting someone coincidentally at a restaurant. Then there is also the idea of writing a personal ad in newspapers describing exactly what you seek for in a relationship. In Wendy Cope’s villanelle “Lonely Hearts‚” there are individuals who have written ads describing themselves‚ as well as what they want in the other person. In Cope’s poem there is the use of tone‚ repetition‚ and rhyme that work together in order to illustrate
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Positioning with Perceptual Mapping Software Today’s Agenda 1. Positioning & Perception Review 2. Perceptual Map i. ii. Interpretation Techniques and Software i. Attribute-based ii. Similarity-based Positioning อ. ภัทรพร สกุลคู 3. Conjoint Analysis Software for Preference Analysis 4. Software Demonstration 1 2 Marketing Review 3 C’s Positions in the mind ตัวอยาง Company Customer วิจัยตลาด Competitor หางสรรพสินคาหรู เบียรไทย ดืมแลวรูสึก ่ ภาคภูมิใจ The
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MARKETING STRATEGY‚ BRAND‚ AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI‚ YE 51B‚ 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been published or submitted for publication. I certify that‚ to the best of my knowledge‚ my paper does not infringe upon anyone’s copyright nor violate any proprietary rights and that any ideas‚ techniques
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Positioning is the place where someone or something is‚ especially in relation to other objects and places. In marketing‚ positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product‚ brand‚ or organization.(Wikipedia‚2012) However‚ it is important for the contemporary age‚ whichever aspect is in life. By looking at marketing segmentation‚ marketing targeting and marketing positioning from DOVE® Chocolate which
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