PT. WENDY CITRARASA Alexandre Richard Arief Putratama Said Ryandiaz ACCOUNTING - 4 [pic] Campus BSD - City Bumi Serpong Damai - 15321 Island of Java – Indonesia June 2011 ACKNOWLEDGEMENTS First of all‚ we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa. Our group would also like to thank PT. Wendy Citrarasa‚ who managed to spare us some time for the interview
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that the website includes lot of text on images and I think the designer did a really good job at writing the code for rearrangement because the images adjusted without making the text look weird. Final Design Comments The overall design of the Burger King website is very user friendly and engaging. The choice of the color schemes and the background consistency really benefits the user to blend in and feel comfortable. Also‚ the animation used to show flames and smoke was really interesting and it
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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States. Wendy’s was founded by Dave Thomas who opened the first Wendy ’s restaurant on November 15‚ 1969 in Columbus‚ Ohio‚ United States. In 1972‚ the first Wendy’s franchise was sold. Wendy ’s also stressed Wendy ’s superiority through the "Quality Is Our Recipe" slogan and featured a red-haired‚ pig-tailed "Wendy" with dancing hamburgers. In mid-1975 Wendy ’s opened its first international restaurant which located in Canada. In 1976‚ Wendy ’s offered public stock with one million common shares sold
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of fast food restaurants. With Burger King seeking to become more innovative and creative it would benefit the company in generating bigger profits and productivity; Burger King would stay competitive to survive the fast food industry. Vice president of Burger King Leo Leon keeps Burger King thriving over innovation with its new and improved French fries concentrating on upgrading menu items within the quick-service industry. It’s been since 1998 since Burger King has decided to innovate within their
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employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. we did not see a manager present during our entire visit. Burger King • Burger King’s goals seemed quite clear. They want to individualize each customer’s order and provide the fastest service possible. • Burger King’s policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan‚ Your
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identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven approach
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COURSE: INTERNATIONATIONAL TRADE RESEARCH 312420034290000 BUSINESS SCENERIO: EXPORTING BURGER KING TO INDIA OR GHANA GROUP MEMBERS: DEBASHIS MONDAL FATUNBI MICHAEL PRIYANKA SHARMA SUKHDEEP BHANGU GURLEEN KAUR TITLE PAGE TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION Company Background Research Background Research Objectives RESEARCH METHODOLOGY & PLAN SWOT Analysis Ghana India Burger King Sources of Information Primary Research Secondary Research Market Analysis Ghanaian
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January 29‚ 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older.
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