uth-West AirlineA07-05-0006 Southwest Airlines 2005 You are now free to move about the country.™ In 2005‚ Southwest Airlines (Southwest)‚ the once-scrappy underdog in the U.S. airline industry‚ carried more domestic passengers than any other U.S. airline. The company‚ unlike all of its major competitors‚ had been consistently profitable for decades and had weathered recessions‚ energy crises‚ and the September 11 terrorist attacks. In recent years‚ Southwest had become more aggressive with its
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Case Study 3: Jet Blue: High-Flying Airline Melts Down 1. After the unfortunate storm of February 2007‚ JetBlue’s image was quite diminished. The storm caused the cancellation of almost 1‚900 flights. This in turn caused JetBlue to lose a decent amount of money. Additionally‚ this incident jeopardized JetBlue’s image that previously was stellar. In order for JetBlue to regain their image they would need to take necessary steps beyond refunds and vouchers. I would recommend that JetBlue first
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Porters 5 forces Threat of New Entry: Obesity is a big problem in the United States which is becoming a government and healthcare issue. Weight Watchers has played a role in the development of a new national awareness of healthful eating‚ lifestyles changes‚ and weight control. Weight Watchers International had experienced it biggest threat mostly because of new competition and changes in technology. When the over the counter weightless drug launched it had a drastic effect on their market. Switching
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Porter’s five forces Michael E Porter developed the Porter’s five forces analysis in 1979 which serves as a framework for industry analysis and business strategy development. Its five forces determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. Three of Porter’s five forces refer to competition from external sources. The remainder are internal threats. It is useful to use Porter’s five forces in conjunction
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3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 History 3 Analysis of JetBlue Airways 3 Trends and Strategic Intent 3 SWOT analysis 3-4 Alternatives 4 Recommendations 4-5 Implementation 5 Conclusion 6 References 7 Table of Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of
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Five forces Porter’s five forces are a framework for understanding industry competition and profitability through analyzing an industry’s underlying structure in terms of the five forces; threat of new entrants‚ bargaining power of buyers‚ threat of substitute products or services‚ bargaining power of suppliers and rivalry among existing competitors (Porter‚ 2008). “Industry structure‚ manifested in the competitive forces‚ sets industry profitability in the medium and long run.” (Porter‚ 2008)
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Rivalry among Existing Firms Rivalry exist in the airline indsutry is intense as there are several airlines operating on the same destinations around the world. They aggressively compete with each other through offering diffreent services‚ cut-fares‚ frequent flyer membership privilegesand other benefits competing to grab more custoemrs than other competitors Air New Zealand and jet start are two major domestic air transport providers in New Zealand. Although they are the two competitors in the
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Porter Five Forces Analysis of Pakistan Telecommunication Authority Assignment Presented to: Date: 29/08/2013 Introduction The Porter’s Five Forces is a simple tools and powerful tool that make you understand that where the actual power lies in the industry. It makes you understand the weight of industry’s current position and the future strength and position of that industry. If you have clear understanding of industry that where the power lies you can get good
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Perform a detailed Porter’s Five Forces analysis for The Broadway Cafe. Be sure to highlight entry barriers‚ switching costs‚ and substitute products. Determine which of Porter’s Three Generic strategies you will use as you rebuild The Broadway Cafe for the 21st century Competitive Advantage To survive and thrive‚ an organization must create a competitive advantage. A competitive advantage is a product or service that an organization’s customers place a greater value on
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JetBlue Airways Case 20 On February 11‚ 2000‚ JetBlue Airways launched its first ceremonial flight from New York City to Buffalo‚ NY‚ making John F. Kennedy International Airport its official hub. David Neeleman founded JetBlue after raising $130 million from investors and also contributing $5 million of his own money. Neeleman’s idea was to start a company that would combine the low fares of a discount airline carrier with the comforts of a small cozy den in people’s homes. By April‚ 2002‚
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