Case Study 8-1 Great Lakes Carriers OVERVIEW: With the demand for Great Lakes Carrier’s traditional commodities of iron ore and grain movement on a constant decline‚ Great Lakes Carrier is in need of a new market for its bulk cargo business to stay in business. CASE QUESTIONS: 1 When considering a new business venture‚ Great Lakes Carriers (GLC) will need to gather vital marketing data to support the transition. Issues to consider would include: will the current market support a new waterway
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■ The Brita Products Company ◎ SWOT Analysis Strengths Market leader in pitcher filter category‚ strong brand image Large retail distribution system‚ presence in multiple channels (“Class to Mass”) Loyal customer base‚ repeated purchasing replacement filters Strong advertising and brand image‚ waterfall equals good‚ clean taste Weakness Slowing growth in pitcher market Lack of product diversity Change in customer preferences‚ deficient attention paid to health concerns
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Smells Like Teen Spirit: An analysis of the characters in T. C. Boyle’s Greasy Lake Three nineteen year-old boys drunk with alcohol and high on life on the third night of summer back from college are looking for a place to let loose and be themselves. They make the drive past the strip and into a place where there the “trees crowding the asphalt in a black unbroken wall” (Boyle 125). It was a place of muddy and murky waters where broken glass bottles‚ beer cans‚ and charred bonfire remains were
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Version The North American great lakes including Lake Erie‚ Michigan‚ Huron‚ Superior‚ and Ontario. Lake Huron is the 3rd largest lake out of all five of them. It measures at 850 cubic meters of water; it extends to about 3‚827 miles‚ measures at 206 miles across‚ and about 183 miles north to south. The average water depth in this huge lake is 195 ft. These lakes are the largest fresh water supply and home to many of the world’s wildlife. For several years the Great Lakes have served as a dumping ground
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Great Lakes: Great Decisions By: Judy Webb Professor Natalie Marsh Business Administration Capstone – BUS 499 January 12‚ 2011 Perform an analysis of the Social/Demographic‚ Technological‚ Economic‚ Environmental/Geographic‚ and Political /Legal/Government segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors. Social/Demographic Segments – The primary consumers of the products produced by
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Introduction: The case study on Nine West Retail Stores presents the typical story of a firm that has achieved tremendous growth over a short period of time and now stands at a cross roads. The industry it has traditionally been operating in‚ i.e. the foot wear industry has been stagnating over the past few years and in a bid to move to the next level‚ NWRS has to expand its core business through diversifying into unchartered territory and portfolios while trying to balance its existing structures
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I-INTRODUCTION / STATEMENT OF THE PROBLEM a-) Introduction: Luxury hotel segment is getting more competitive. Rosewood Hotels & Resorts have been competing in this segment more than 25 years with its distinctive individual hotel brands. On the contrary‚ guests want to see one unique brand‚ same quality and service at every hotel that they stay under one corporate brand name. One corporate brand strategy help companies increase their retention rate‚ make multi-cross selling and have loyal
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TOTAL VALUE OF DEAL Rs. 115.56 Rs. 104.62 PINKERTON’S 1987 408.3 381.7 26.6 27 -0.4 1988 363.387 332.4991 30.8879 21.80322 9.084675 1989 323.4144 294.3071 29.1073 19.08145 10.02585 1990 287.8388 260.4942 27.34469 16.69465 10.65004 1991 302.2308 271.2521 30.97866 17.52939 13.44927 1992 317.3423 284.8147 32.52759 18.40585 14.12173 INCOME COServices GROSS PROFIT OP EXP OP PROFIT PBT NET OF TAX 1986 367.7 342.5 25.2 24.5 0.7 0.462 -0.264 5.995886 6.617059 7.029025 8.876518 9.320344
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Seligram‚ INC The Seligram‚ INC. has provided electronic testing of various components since 1983. One of 11 divisions of the company‚ Electronic Testing Operations (ETO)‚ has played a central role in the testing operations. However‚ technological advancement of testing and outdated machines have challenged the company’s prospect in the industry. The main issue‚ in the introduction of the new equipment‚ Seligram needs to find optimal system to control overhead cost. Q2 (a) Single burden pool
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Home Depot fix or not Lady? Alan E. Paschal MGMT 302A November 27‚ 2013 Laryssa Ziolkowski Home Depot fix or not Lady? Home Depot is a home improvement retailer that is trying to stay with the other rival home improvement stores like Lowes. Home Depot was founded in 1979 in Atlanta‚ Georgia the first home depot was around 60‚000square feet with about 25‚000 sku’s. The biggest problem was they were still using the same technology in 2010 that they had in 1990’s (Home Depot‚ 2012). They need
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