POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Critical Incident Plan Toolkit for Childcare Providers Acknowledgements Critical Incident Plan – A Toolkit for Childcare Services The Critical Incident Plan Toolkit was created in collaboration with twelve partners in the childcare sector. Funding was granted through the Department of Children and Youth Affairs (DCYA) Central Fund and administered by Pobal. The project steering group is greatly indebted to Margaret McHugh‚ who was contracted to research and develop the Critical Incident Plan:
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Student Number: 10258310 Unit 3- Re submission. Task 3. (A3) BA (Hons) Social Work. Stage 1. Assessment due: Monday 22nd August 2011 4pm. Critical incident analysis. Throughout this assessment I will analyse a critical incident of an interaction between a worker and a service user or carer during my statutory observation experience. I will conclude my own assessment of the situation and demonstrate my understanding of the use of self‚ context in which social work takes place and the knowledge
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Assessment 1 Essay – Critical Incident Evaluation Newcastle Shipping Fatality Abstract On the 19th January 1998‚ Malcolm Dennis Phillips drowned after the truck he was driving tumbled into Newcastle Harbour (Mulley 1998). The organisation Phillips worked for‚ Forgacs Engineering Pty Ltd‚ were subsequently fined after pleading guilty to breaching the Occupational Health and Safety Act 1983‚ Section 15(1) (NSWIRC 2000). Forgacs acknowledged that the incident occurred due to failures on their
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West Fertilizer Company Explosion The West Fertilizer Company‚ which was known with an ammonium nitrate explosion occurred on April 17‚ 2013. A massive explosion at a fertilizer storage and distribution facility. The first reports were given out as it was sustained severe losses in the blast. The explosion killed 15 people and injured more than 300‚ and others in buildings and homes were destroyed and damaged. It was certified by Texas Department of Insurance and State Fire Marshall’s Office
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A critical incident is a situation that occurs as a result of a person’s actions that causes an emotional reaction and through reflection can allow a person to analyse the incident and make change‚ personally and professionally‚ where necessary (Burns and Rosenburg 2001). The aim of this essay is to examine an incident that occurred whilst I was on clinical placement. Using my chosen reflection model I will reflect back on the incident‚ analysing the positive and negative aspects‚ evaluating my performance
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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After the disintegration of the Soviet Union and the Warsaw Pact‚ Ukraine must seek their own survival and development in the East-West political attacks. Russia wants to control Ukraine‚ in order to prevent North Atlantic Treaty Organization (NATO) eastward expansion. On the other hand‚ NATO hopes Ukraine can act as a barrier to prevent Russian expansion. Therefore‚ Ukraine must consider it should be pro-Russia or pro-Europe. Ukraine shares borders with the Russian Federation to the east and northeast
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Cheating in School: A Growing Epidemic? Marc Ryan Calimba Charry Fe M. Cornelia Zephanie Marie R. Danieles Dianne Rachelle Y. Dela Rama Shirley Serojano Introduction: “Cheating’s OK!” This line is most likely heard by many of us. Cheating is widespread that even a Catholic Institution of St. Paul University Dumaguete (SPUD) is not exempted to have student cheating on exams. Cheaters only need to master the skills of cheating without actually acquiring knowledge and skills measured by the test.
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Essay (Incident at Vichy) Mistreatment‚ racism‚ discrimination‚ these are some of the actions brought on by misperception of a certain group of people. Due to being blinded by lies‚ propaganda and false accusation‚ people easily succumb the manipulation of the upper class. The play “Incident at Vichy”‚ by Arthur Millar‚ illuminates the subject of racism‚ discrimination‚ dehumanization‚ knowledge‚ hatred‚ deception and sacrifice through the use of Marxism theory by presenting how the upper class
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