office would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17‚ 2001‚ and WestJet ’s market capitalization had just surpassed that of Air Canada ’s‚ the country ’s leading airline. "We ’re in the hospitality business and our culture is everything to us‚" stated Don Bell
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Overview Westjet‚ established in1996‚ is a low-cost Canadian airline company specializing in flights to various destinations in Canada‚ the United States‚ the Caribbean and Mexico. It is a non-union‚ self-run employee organization that focuses on world-class guest experience at an affordable rate. Westjet prides itself on a corporate culture that blends devoted employees with efficient service. Westjet’s business plan‚ since day one‚ has been focused on a distinct advantage over other airlines: lower
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Overview WestJet Airlines Ltd. is a Canadian low-cost carrier that provides scheduled and charter air service to 85 destinations in Canada‚ the United States‚ Europe‚ Mexico‚ Central America and the Caribbean‚ and has partnership agreements with over 30 airlines around the world. Founded in 1996‚ it is currently the second-largest Canadian air carrier‚ behind Air Canada. (Wikipedia) WestJet is a public company with more than 9‚600 employees‚ is non-unionized and is not part of any airline alliance
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WestJet Case Study WestJet is a Canadian low-cost carrier‚ which was founded in 1996 and headquartered in Calgary‚ Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada‚ the United States‚ Mexico‚ the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45‚000 passengers per day. In 2012‚ WestJet carried 17‚453‚352 passengers‚ making it the ninth-largest
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WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21‚ 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31‚ 2004
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Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting‚ Finance‚ Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: • Airlines • Consumer Services • Travel
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Case analysis “WestJet” Introduction. WestJet was established in 1996 in Western Canada. Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ the founders of the company‚ aimed to provide their customers low-cost air travel. Company is based Cangary‚AB‚ and it has its secondary hub in Toronto Pearson International Airport. WestJet operates the most modern and fuel-efficient Boeing 737 aircrafts. WestJet is one of the most profitable airlines in North America. All employees shared in company profits
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represent a SWOT analysis for a WestJet Airlines Ltd. “SWOT is an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.” These factors will determine the success or failure of any company. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding‚ decision-making and achieving company’s corporate goals and objectives. Based in Calgary‚ Alberta WestJet was founded in
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Case Analysis WestJet is a Canadian low-cost carrier that provides scheduled and charter air service. Beddoe‚ Bell‚ Hill Morgan and David Neelman believed that there was not only a market for a low-fare carrier in Canada‚ but that they could succeed at bringing this service to the country. They became the founding team of the concept that became WestJet Airlines. WestJet has been very successful with their low-fare strategy. They believe that their culture was the key that helps their
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Wetjet Westjet have to deal with is whether to maintain its status quo of offering low cost and low fare ‚ whether to venture more in the third party charter segment or whether to be involved in the Trans bs segment . The management has to decide the best strategy it will use to achieve its expansion plan and decision must be made urgently PEST Analysis of the External Environment Political / Legal After the 9 /11 attack operating in the small markets has become uneconomical due to increased
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