office would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17‚ 2001‚ and WestJet ’s market capitalization had just surpassed that of Air Canada ’s‚ the country ’s leading airline. "We ’re in the hospitality business and our culture is everything to us‚" stated Don Bell
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Overview WestJet Airlines Ltd. is a Canadian low-cost carrier that provides scheduled and charter air service to 85 destinations in Canada‚ the United States‚ Europe‚ Mexico‚ Central America and the Caribbean‚ and has partnership agreements with over 30 airlines around the world. Founded in 1996‚ it is currently the second-largest Canadian air carrier‚ behind Air Canada. (Wikipedia) WestJet is a public company with more than 9‚600 employees‚ is non-unionized and is not part of any airline alliance
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WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21‚ 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31‚ 2004
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Case analysis “WestJet” Introduction. WestJet was established in 1996 in Western Canada. Clive Beddoe‚ Don Bell‚ Mark Hill and Tim Morgan‚ the founders of the company‚ aimed to provide their customers low-cost air travel. Company is based Cangary‚AB‚ and it has its secondary hub in Toronto Pearson International Airport. WestJet operates the most modern and fuel-efficient Boeing 737 aircrafts. WestJet is one of the most profitable airlines in North America. All employees shared in company profits
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WestJet Westjet Airline WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8‚800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than
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Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting‚ Finance‚ Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: • Airlines • Consumer Services • Travel
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Overview Westjet‚ established in1996‚ is a low-cost Canadian airline company specializing in flights to various destinations in Canada‚ the United States‚ the Caribbean and Mexico. It is a non-union‚ self-run employee organization that focuses on world-class guest experience at an affordable rate. Westjet prides itself on a corporate culture that blends devoted employees with efficient service. Westjet’s business plan‚ since day one‚ has been focused on a distinct advantage over other airlines: lower
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Case Analysis WestJet is a Canadian low-cost carrier that provides scheduled and charter air service. Beddoe‚ Bell‚ Hill Morgan and David Neelman believed that there was not only a market for a low-fare carrier in Canada‚ but that they could succeed at bringing this service to the country. They became the founding team of the concept that became WestJet Airlines. WestJet has been very successful with their low-fare strategy. They believe that their culture was the key that helps their
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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The Organization: WestJet Competitors: AMR Corporation (American Airlines)‚ Air Canada‚ Alaska Air Group‚ Inc. Markets: Vacation goers who would prefer flying instead of driving long hours and business travelers where they can get a faster service because they have to be somewhere in a specific time. Industry (or sector): Airline Industry The Macro-environment: Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal POLITICAL: Transport Canada regulates the pre-board security
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