WestJet Case Study WestJet is a Canadian low-cost carrier‚ which was founded in 1996 and headquartered in Calgary‚ Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada‚ the United States‚ Mexico‚ the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45‚000 passengers per day. In 2012‚ WestJet carried 17‚453‚352 passengers‚ making it the ninth-largest
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WestJet Airlines is a Calgary-based discount airline founded in 1996. Starting with only three aircrafts in 1996‚ the company is now “Canada’s leading high-value low-fare airline.” The management of WestJet Airlines assumes that the success of the business is anchored in the culture of the corporation and the welcoming service provided to its customers. Beddoe‚ the president and the CEO of WestJet‚ is proud of the airlines performance and the customer service it offers. He believes that the corporate
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Air Canada and WestJet Operations Management Case September 25‚ 2010 Presented by: Air Canada For an airline‚ what are the advantages of having new modern planes? What are the disadvantages? One advantage of having modern planes is that the new technology can result in subsequent cost savings due to better fuel efficiency‚ faster response times and ease of automated processes. Fuel is the greatest cost for airlines. A further advantage in line with technology is
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Westjet Company’s Business Plan By 2016‚ WestJet aims to be one of the five most successful international airlines in the world‚ based on profitability. WestJet plans to expand business globally at a rapid pace and grow company’s presence all around the world. WestJet plans to retain its existing customers while attracting new customers to build on its strong domestic market position by providing excellent‚ high quality services on an international scale. WestJet wants to be the airline
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and services: WestJet started its services in 1996 with just 3 aircrafts and landing rights to five destinations in Canada. By the end of 2011‚ WestJet had become one of the leading airlines in Canada‚ by providing services to a total of 76 destinations within continent North America. The airline currently offers scheduled services‚ international charter services and Trans-border services to the United States‚ the Caribbean‚ Mexico and Canada. As per the annual report of 2011‚ WestJet currently operates
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companies from the great ones. As WestJet continues its goal of becoming a low fare international airline‚ it will face numerous obstacles. The problem addressed here deals with the people aspect. How can WestJet maintain its current people culture as the company expands? How can WestJet instill the culture into its new people? And how will WestJet meet the cultural differences in other markets? Answering these questions is essential to the future success of WestJet. Analysis In order for us to
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Wetjet Westjet have to deal with is whether to maintain its status quo of offering low cost and low fare ‚ whether to venture more in the third party charter segment or whether to be involved in the Trans bs segment . The management has to decide the best strategy it will use to achieve its expansion plan and decision must be made urgently PEST Analysis of the External Environment Political / Legal After the 9 /11 attack operating in the small markets has become uneconomical due to increased
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senior IT leadership stated that IT was critical success factor that would help WestJet to sustain its growth and succeed in the long term. They agreed that a transformation plan was necessary. Smith and the IT leadership understood that an increase in IT system functionality would increase revenue and would give business units confidence through transparency in operations and quick responses. The changes would help WestJet to expand regionally and internationally. Smith and IT leadership knew for
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a SWOT analysis for a WestJet Airlines Ltd. “SWOT is an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.” These factors will determine the success or failure of any company. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding‚ decision-making and achieving company’s corporate goals and objectives. Based in Calgary‚ Alberta WestJet was founded in 1996 by
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UNITED INTERNATIONAL UNIVERSITY ASSIGNMENT ON Airline Industry (International Busuness-606) Submitted To Dr. Enamul Haque School of Business & Economics Submission Date 26th Dec. 2012 Table of Content |Topics |Page No. | |1.Globalization of Airline Industry |3 | |Industry Analysis
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