52 • CASES IN ORGANIZATIONAL BEHAVIOR revisited the vision statement. The upcoming weeks would be crucial because Matthew wondered if the still-nascent state of OP4.com ’s culture at its Vancouver head office would survive this restructuring. NOTE 1. Source: Jupiter Communications‚ 2000. WESTjET AIRLINES (A): THE CULTURE THAT BREEDS A PASSION To SuccEED Prepared by Ken Mark under the supervision of Professor Gerard Seijts Copyright© 2001‚ lvey Management Services INTRODUCTION It was April 17
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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internationalization motives and entry modes - Eight cases from Sweden 1. Abstract The firm internationalization literature is extensive‚ but dominated by studies of technical‚ often large‚ firms. The service firm internationalization literature is slowly growing. Few international contributions are found investigating the advertising industry and no such studies focus on the Swedish market. The PR industry has been internationally neglected. This study investigates four advertising agencies and four
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D Journal of Literature and Art Studies‚ ISSN 2159-5836 February 2012‚ Vol. 2‚ No. 2‚ 323-328 DAVID PUBLISHING Idiosyncratic Differences Between the Eames House and the Vanna Venturi House: A Case Study Kyuho Ahn University of Oregon‚ Oregon‚ USA In architectural fields‚ it is often unclear where to draw the line between Modernism and Postmodernism that often represent political debates between the ideology of orthodox modernity and the anti-ideology movement against Modernism as a social
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November 15‚ 2011 Company Overview Westjet‚ established in1996‚ is a low-cost Canadian airline company specializing in flights to various destinations in Canada‚ the United States‚ the Caribbean and Mexico. It is a non-union‚ self-run employee organization that focuses on world-class guest experience at an affordable rate. Westjet prides itself on a corporate culture that blends devoted employees with efficient service. Westjet’s business plan‚ since day one‚ has been focused on a distinct
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Case Analysis Report Throughout the course you have been using the concepts and tools of strategic analysis and management to answer questions about particular case studies. For the final project you will draw on this experience to write an original case analysis report based on the following textbook case: Case 22: "Wal-Mart Stores Inc. in 2008: Management’s Initiatives to Transform the Company and Curtail Wal-Mart Bashing‚" by Arthur A. Thompson‚ C367–C400. The Wal-Mart case lays out Wal-Mart’s
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WestJet Case Study WestJet is a Canadian low-cost carrier‚ which was founded in 1996 and headquartered in Calgary‚ Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada‚ the United States‚ Mexico‚ the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45‚000 passengers per day. In 2012‚ WestJet carried 17‚453‚352 passengers‚ making it the ninth-largest
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WestJet Westjet Airline WestJet Airline was founded in 1996 by Clive Beddoe and a team WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8‚800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation aircraft to more than
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Implications of the Recommended Strategy 5. IBM recommended that WestJet establish a project management office (PMO)‚ but Smith put the recommendation on hold because she “believed that overlaying a PMO on what might turn out to be an IT operation in need of reorganization was not a prudent step.” Why might Smith have concluded that a PMO would not have been as effective in addressing WestJet’s IT issues as the BU-CIO structure? Given that the establishment of a project management office (PMO)
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The Case Study as a Research Method Uses and Users of Information -- LIS 391D.1 -- Spring 1997 Introduction Case study research excels at bringing us to an understanding of a complex issue or object and can extend experience or add strength to what is already known through previous research. Case studies emphasize detailed contextual analysis of a limited number of events or conditions and their relationships. Researchers have used the case study research method for many years across a variety of
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