WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary‚ Alberta‚ that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company ’s personality can be illustrated by its organizational structure‚ culture‚ values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management‚ keeping the organizational
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Information Portal C16 Valero Energy‚ Elkay Manufacturing‚ J&J‚ and Overstock.com : The Move Toward Fact-Based Decision Making MIS‚ O’Brien (Chapter 10 Supporting Decision Making) 2-5 Artificial Intelligence Technologies in Business C11 Kimberly-Clark Corp. Shoping for Virtual Product in Virtual Stores MIS‚ O’Brien (Chapter 10 Supporting Decision Making) 3-1 Managing Projects C12 JetBlue and WestJet A Tale of two IS Project MIS 11E‚ Laudon (Chapter 14 Managing Projects) 3-2 Managing
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In 1996‚ a new company WestJet is formed. West Jet Airlines Ltd is a Canadian low-cost airlines that flies to most major cities in Canada and serves destinations in the United States‚ Mexico and the Caribbean. WestJet is the second-largest Canadian carrier behind Air Canada (third-largest including Air Canada Jazz). The present CEO‚ President of WestJet Airlines is Sean Durfy. Before West Jet 82% of the market share held y Air Canada. The legislative move was promoted by Air Canada’s
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Clive Beddoe and three other entrepreneurs founded Westjet on February 29th 1996. They had only three airplanes and five destinations and 220 employees‚ Beddoe believes that “Just because you pay less for your flight‚ doesn’t mean you should get less”. With this motto‚ Westjet becomes one of the lowest operating costs and the most successful airline company nowadays. In the early 1990s‚ the airline industry suffered a serious threat‚ caused by high fuel costs and a decline in air travel. At that
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great value for low budget As these customers don’t travel often‚ WestJet has to look for ways to target this segment other than with loyalty programs. With many high schools facing budget cuts (Yakima Herald)‚ sport departments will be looking for lower airfare costs for teams’ away games. Many students traveling in sport teams often have not travelled alone‚ meaning they have needs differentiable from the average traveler. WestJet has been actionable towards this segment‚ creating an effective group
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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and 220 employees‚ and now the company has more than 100‚000 employees. WestJet has massively grown from a small beginning to the biggest rival of Air Canada. The success that WestJet gained in the last 18 years is due to the fact of their excellent to customer service experience and its employment satisfaction. It was with this sound basis of positive corporate culture and the following tactful development strategies that WestJet has become so successful in the industry. Canada’s most trusted airline
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Name: Course: Professor: Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition‚ the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore‚ it also gives an opinion on whether their strategies are in
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is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism‚ rights‚ justce and care. Although Westjet will claim they were acting out of the best interest of their organization‚ stockholders and clients‚ Westjet’s
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A Tale of Two IS Projects The reservation system at airlines such as WestJet and JetBlue is essential to their everyday existence and would impede their ability to conduct business efficiently and confidently. According to Laudon‚ the reservation system contains passenger information‚ airport flight times and flight destinations‚ it allows passengers to choose seats for flights‚ collects payments‚ and connects to airport kiosks which allows passengers to check-in for a flight‚ check their bag
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