great value for low budget As these customers don’t travel often‚ WestJet has to look for ways to target this segment other than with loyalty programs. With many high schools facing budget cuts (Yakima Herald)‚ sport departments will be looking for lower airfare costs for teams’ away games. Many students traveling in sport teams often have not travelled alone‚ meaning they have needs differentiable from the average traveler. WestJet has been actionable towards this segment‚ creating an effective group
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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and 220 employees‚ and now the company has more than 100‚000 employees. WestJet has massively grown from a small beginning to the biggest rival of Air Canada. The success that WestJet gained in the last 18 years is due to the fact of their excellent to customer service experience and its employment satisfaction. It was with this sound basis of positive corporate culture and the following tactful development strategies that WestJet has become so successful in the industry. Canada’s most trusted airline
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Name: Course: Professor: Date: Compare strategies between Air Canada vs. WestJet Introduction These report focuses on comparing the strategies between air Canada and WestJet. It does this by first discussing a brief background of the airlines together with their objectives. In addition‚ the paper goes a mile further to discuss how the two airlines carry out their market research and also the marketing tools they apply. Furthermore‚ it also gives an opinion on whether their strategies are in
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is often misunderstood - for if the main purpose of business is to maximize profits‚ then one could argue Westjet had done nothing wrong in trying to gain an advantage in thier industry. Thankfully‚ ethical decision making involves criteria beyond the ’greatest good for the greatest number of people’. Its criteria are as follows - utilitarianism‚ rights‚ justce and care. Although Westjet will claim they were acting out of the best interest of their organization‚ stockholders and clients‚ Westjet’s
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A Tale of Two IS Projects The reservation system at airlines such as WestJet and JetBlue is essential to their everyday existence and would impede their ability to conduct business efficiently and confidently. According to Laudon‚ the reservation system contains passenger information‚ airport flight times and flight destinations‚ it allows passengers to choose seats for flights‚ collects payments‚ and connects to airport kiosks which allows passengers to check-in for a flight‚ check their bag
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impact of not digitizing medical records (to individual physicians‚ hospitals‚ insurers‚ patients)? JetBlue and WestJet: A Tale of Two is Projects How important is the reservation system at airlines such as WestJet and JetBlue? How does it impact operational activities and decision making? Evaluate the key risk factors of the projects to upgrade the reservation systems of WestJet and JetBlue. Classify and describe the problem each airline faced in implanting its new reservation system. What
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Checkpoint Week 8 John McManamon IRN: 9048277815 IT/205 4/16/2014 John Gosney 1. How important is the reservation system at airlines such as WestJet and JetBlue? How does it impact operational activities and decision making? As an employee of an oil company‚ I am keenly aware that the price of gulf coast kerosene (jet fuel) is almost $3.00 per gallon. With an estimated 30‚000 flights per day in the US alone‚ there is a tremendous amount of money spent by planes idling at the gate‚ or on
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JetBlue and WestJet A Tale of two IS Project MIS 11E‚ Laudon (Chapter 14 Managing Projects) 3-2 Managing Global Systems C13 Nestle Tries for All for one Global Strategy MIS 11E‚ Laudon (Chapter 15 Managing Global Systems) 3-3 Developing Business/IT Strategies C14 Centene‚ Flowserve‚ and Shaw Industries: Relationships‚ Collaboration‚ and Project Success MIS‚ O’Brien (Chapter 11 Developing Business/IT Strategies) 3-4 Developing Business/IT Solutions C5 JetBlue Airways‚ WestJet Airlines
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2 and “What is Strategy” Reading – Chapter 3 (Big picture of Diamond-E and Strategic Analysis) • Elements of Strategy – Goals‚ Core Activities‚ Product Market Focus‚ Value Proposition • Generic Strategies – “Generic Strategies” Reading • Case: WestJet in 2009 – How Strategy Creates a Competitive Advantage Course Roadmap Strategy Formulation Setting Direction Assessing Performance General Manager Implementing Change Strategy Implementatio n Creating Strategy “Diamond – E” Framework Goals
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