JetBlue and WestJet A Tale of two IS Project MIS 11E‚ Laudon (Chapter 14 Managing Projects) 3-2 Managing Global Systems C13 Nestle Tries for All for one Global Strategy MIS 11E‚ Laudon (Chapter 15 Managing Global Systems) 3-3 Developing Business/IT Strategies C14 Centene‚ Flowserve‚ and Shaw Industries: Relationships‚ Collaboration‚ and Project Success MIS‚ O’Brien (Chapter 11 Developing Business/IT Strategies) 3-4 Developing Business/IT Solutions C5 JetBlue Airways‚ WestJet Airlines
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2 and “What is Strategy” Reading – Chapter 3 (Big picture of Diamond-E and Strategic Analysis) • Elements of Strategy – Goals‚ Core Activities‚ Product Market Focus‚ Value Proposition • Generic Strategies – “Generic Strategies” Reading • Case: WestJet in 2009 – How Strategy Creates a Competitive Advantage Course Roadmap Strategy Formulation Setting Direction Assessing Performance General Manager Implementing Change Strategy Implementatio n Creating Strategy “Diamond – E” Framework Goals
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Projects Preparation for Week 11 Workshop • Australian School of Business JetBlue and WestJet: A Tale of Two IS Projects (Textbook pp. 404-405) 1. How important is the reservation system at airlines such as WestJet and JetBlue? How does it impact operational activities and decision making? 2. Evaluate the key risk factors of the projects to upgrade the reservation systems of WestJet and JetBlue. 3. Classify and describe the problems each airline faced in implementing its new
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Executive Summary Porter Airlines is a continued success in the short haul air travel business. Its low cost structure has enabled them to be proactive in the industry and gain a fairly large market share. Porter’s strategic successes include its quick turnaround time upon departure and arrival‚ its competitive ticket pricing‚ web ticket sales and its exceptional customer service. In addition‚ Porter’s low cost and low maintenance on their Q400 turboprops give them a competitive
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Strategy and Policy Case 2. Southwest Airlines. I- Strategic Profile and Case Analysis Purpose Southwest airlines were founded in 1971 by King and Herb Kellerher. They started with a low cost strategy in a risky market where profitability depends a lot on fuel prices and external factors‚ such as the willingness of consumers to pay ticket prices. They started growing a lot with various strategies that permitted them beat a lot of their competitors‚ but in order to stay in the market they
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I - A. " Representational faithfulness is accomplished when transactions and events affecting the entity are presented in financial statements in a manner that is in agreement with the actual underlying transactions and events" (CICA‚ Financial statement Concepts 1000.21 (a)‚ 2003). It means that all of information in the financial statement such as numbers and descriptions must be factual. The independent auditors checked the computer ID tags on each piece of equipment to confirm the actual numbers
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A main measurement of a company’s solvency is their debt- to-asset ratio. “This ratio indicates the proportion of total assets that are financed by debt.” (text) If this ratio is high it indicates a greater financing risk. In 2007 WestJet’s debt-to-asset ratio was 68.2%‚ it decreased in 2008 to 66.9%. This means they are financing more of the assets with equity in 2008 compared to 2007. When we compare this ratio to Air Canada we see a telling story. In 2007 Air Canada’s debt-to-asset ratio was 77
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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UVA-F-1415-SSRN v 1.2 JETBLUE AIRWAYS IPO VALUATION My neighbor called me the other day and she said‚ ’You have an interesting little boy. ’ Turns out‚ the other day‚ she asked my son Daniel what he wanted for Christmas. And he said‚ ’I want some stock. ’ ’Stock? ’ she said. ’Don ’t you want video games or anything? ’ ’Nope‚ ’ he said‚ ’I just want stock. JetBlue stock. ’ --David Neeleman‚ CEO and Founder‚ JetBlue Airways It was the first week of April 2002‚ barely two years since the first
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