Marketing Excellence Southwest Airlines “fees don’t fly with us” Prof. Dr. Osman Karatepe Ghazal Adel Fahmideh 115120 Tour 504 Introduction Southwest Airlines Co. is the largest low-cost carrier in the United States‚ and is headquartered in Dallas‚ Texas. The airline was established in 1967‚ by Rollin King and Herb Kelleher. Southwest begins flying within the state of Texas (between Dallas‚ Houston‚ and San Antonio) with three Boeing 737 aircraft. Today Southwest operates nearly 400
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Stratus Winery BUSI 2208 H Introduction to Marketing Winter 2010 Assignment 2: Individual Case Study Professor Diane Isabelle Thursday‚ March 4 2010 Table of Contents I. Executive Summary 3 II. Problem Statement 3 III. Situation Analysis External Analysis 3 Internal Analysis 5 IV. Segmentation Analysis 6 V. Strategic Alternative Alternative 1: Golf with Stratus 9 Alternative 2: Learn with Stratus 9 Alternative
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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Course Description This course introduces students to the world of information technology. Students will examine the technology concepts included in business systems‚ networking and project management and explore the systems development life cycle. Specific topics for the course include: hardware components‚ software applications‚ operating systems‚ databases‚ programming‚ as well as the security‚ privacy‚ and safety issues associated with information technology. Policies Faculty and students/learners
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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LOGO Southwest Airlines In a Different World Provided by: Razie Dehghani Mahsa Ghanbari Shima Effatpanahi Background • The most U.S. customers with the most flights and seats • To only 64 cities • Outstanding‚ passionate‚ caring Customer Service combined with an efficient‚ simple‚ low-fare Customer experience provided with high reliability and operating expertise.” • The most consistently profitable record in the world’s airline industry • Changed the rules with many imitators following such as:
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Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
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2008 Start of Advertising/Communication Effort: April 2008 Base Period for Comparison: April-September 2007 a) Synopsis of the Case Bold advertisers in the past have proven that a jujitsu approach to strategy can help brands turn a perceived weakness into a strength. But what if people are turned off by the whole category you operate in? And what if they are so cynical they’re not prepared to listen to you? This is the story of how a convention-doubting insurance company – one that almost no
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More tips ‚ news for pilot and cabin crew at FLY GOSH http://flygosh.blogspot.com Hi and welcome to FLY GOSH. Thank You for downloading this PDF which contain the list of Cabin Crew jobs. As it is impossible for me to cover every airline around the world‚ I will list some of the major and popular ones. Please note that some of the airlines below require you to have the right to live and work in that particular country. Whichever airlines that you apply‚ I wish you all the best in your flying
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