Chapter 5 Consumer Behaviour Week 5 Ajax Persaud Shirley Lichti Winter 2014 Dhruv Grewal Michael Levy Copyright © 2012 McGraw-Hill Ryerson Limited Any interesting marketing? Consumer research article http://strategyonline.ca/2014/09/30/is-it-snacktime-yet/ Marketing Mag now free online at http://www.marketingmag.ca/magazinearchives/marketing-magazine 5-2 Agenda • Review of SWOT- Case • Consumer decision process and factors affecting consumer behavior • Consumer profile – be able to write one
Premium Marketing Brand Decision making
a company creates for customers to choose it over its competitor is called customer value proposition Customer value propositions fall into three categories: Customer intimacy (i.e. Cisco systems‚ KEG steakhouse) Operational Excellence (i.e. WestJet‚ Walmart) Product Leadership (i.e. BMW‚ RIM) Planning An important part of planning is to identify alternatives and then to select from among the alternatives the one that best meets the organization’s objectives I.e. Metro Coffee Inc.’s objective
Premium Management Management accounting
looking for competitors we can find the “usual suspects” Europe’s EasyJet and Ryanair are two of the best-known airlines to follow SWA’s business strategy in that continent. Other airlines with a business model based on SWA’s system include Canada’s WestJet‚ Malaysia’s AirAsia (the first and biggest Low-Cost in Asia)‚ Qantas’s Jetstar‚ Mexico’s Volaris and Turkey’s Pegasus Airlines. Although SWA has been a major inspiration to many other airlines‚ including Ryanair‚ AirAsia and Jetstar‚ the management
Premium Airline Southwest Airlines Low-cost carrier
------------------------------------------------- Computer reservations system A computer reservations system or central reservation system[1] (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel. Originally designed and operated by airlines‚ CRSes were later extended for the use of travel agencies. Major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS). Airlines have divested
Premium
I. COMPANY OVERVIEW Los Angeles International Airport (IATA: LAX‚ ICAO: KLAX‚ FAA LID: LAX) is the primary airport serving the Greater Los Angeles Area‚ the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX‚ with the letters pronounced individually. LAX is located in south-western Los Angeles along the Pacific coast in the neighbourhood of Westchester‚ 16 miles (26 km) from the downtown core and is the primary airport of Los
Premium Los Angeles International Airport Delta Air Lines
Southwest Airlines in 2008 - 2009: Analysis and Recommendations Analysis Performed By: American Consulting Group‚ LLC CEO: Michael A. Evans Table of Contents Letter of Appreciation to Gary Kelly‚ CEO ……………………………...3 Executive Summary ……………………………………………..........4 Appendix 1 ……………………………………………………………….10 Appendix 2 ……………………………………………………………….11 Appendix 3 ……………………………………………………………….12 Appendix 4 ……………………………………………………………….13 Appendix 5 ……………………………………………………………….15 Appendix
Premium Southwest Airlines
SWOT Analysis: Southwest Airlines SWOT Analysis: Southwest Airlines Southwest Airlines made its first voyage back in 1971 with service based in the cities of Dallas‚ Houston and San Antonio (Brief History‚ 2009). 38 years later‚ Southwest Airlines has more than 3300 flights a day and serves 66 cities in 33 states (Factsheet‚ 2009). Southwest Airlines has demonstrated a variety of strengths in its 38 year presence. Recent economic events have also caused a renewed focus on the company’s weaknesses
Premium Southwest Airlines Airline Low-cost carrier
BACKGROUND There are few industries that are exposed to such a diverse assortment of risks as the airline industry. Ever since the first powered human flight in 1903‚ the progress of aviation and air travel has been inextricably linked to economic and political developments. The airlines of today face all of the four major categories of risk; operational‚ strategic‚ operational‚ financial and hazard risks. During the past 50 years‚ the airline industry has gone through several major changes.
Premium
16 Ethical Leadership Leaders spend most of their time learning how to do their work and helping other people learn how to do theirs‚ yet in the end‚ it is the quality and character of the leader that determine the performance and results. —Frances Hesselbein1 We say these are the values of the organization‚ and we all live them. Then‚ no matter what the situation‚ we never think‚ “Well‚ I can be slightly unethical today‚ but tomorrow I’ll be better.” It doesn’t work that way. No matter how difficult
Free Ethics Leadership
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 ABSOLUT VODKA AB INBEV ABBGROUP ACC ACCENTURE ACCOR ACE GROUP ACELO ACER ACME BRICK ADATA ADECCO ADITYA BIRLA ADOBE SYSTEMS AEON AEP AEROFLOT AGCO Agilent Technologies AGRIUM AIR BERLIN AIR NEW ZEALAND AIRBUS AIRFRANCE AIRTEL AKZO NOBEL ALCATEL LUCENT ALCOA ALFA LAVAL ALFA ROMEO ALIBABA ALLEN-EDMONDS Allergan ALLSTATE INSURANCE ALTRIA AMATA AMD AMERICAN AIRLINES AMERICAN
Premium Southwest Airlines Corporation