Blue Shield Case Study With whom‚ exactly‚ does Blue Shield 65 Plus want to communicate? What effect does Blue Shield 65 Plus want its communications to have on the target audience? Medicare coverage can be a confusing topic for consumers approaching age 65. With that in mind‚ Blue Shield of California revamped its direct mail strategy for targeting consumers about to become Medicare-eligible. Moving away from the "active senior" approach of its previous "Defy" campaign‚ the insurer sought
Premium Health care Medicine Health insurance
The Blue Cross and Blue Shield Association is a well established family of health benefits companies providing health services for 100 million Americans. Blue Cross insured approximately 12‚300 active groups as of October 1‚ 2005. The groups had a total of 47‚000 enrolled subscribers and 92‚000 members. This contrasts with 13‚800 groups as of January 1‚ 2003‚ with 58‚000 subscribers and 115‚000 total members. Nationwide‚ more than 96% of hospitals and 91% of professional providers contract
Premium Health insurance Health care Health economics
For my funeral‚ I would like everyone I know to come to it. Also I would very appreciate it if no one cries or is sad. I would just like it if they share my memories instead of mourning over them. I don’t mind if my funeral is not that fancy‚ because I will not be there to see it‚ but I sure don’t want the mood of the funeral very melancholy. I would also like people to dress in white‚ as per our Indian culture. I do not want to be buried underground and just rot away‚ but I would like it very much
Premium English-language films Burial Cremation
Zachary Robert Luedders Summer Reading Summery (Gathering Blue) July 24‚ 2013 Plot: Kira is a girl with a twisted leg who lives in a more primitive society where people who cannot work‚ die. She has been kept alive by her mother‚ and when her mother dies‚ Kira is brought before the Council of Guardians. Kira’s life is spared when she proves she can weave very well‚ and she is assigned to the task of fixing up the robe worn by the singer whose only job is to sing the story of human civilization
Premium Boy Singing Lois Lowry
The first time I read the poem "Musee des Beaux Arts"‚ by W.H. Auden‚ I was under the impression that the poem was a simple interpretation of a painting. In order to fully grasp the significance of the poem‚ I suggest that one become familiar with the history behind not only the myth of Icarus‚ but also Pieter Brueghel the Elder’s painting‚ "Landscape with the Fall of Icarus". A thorough background allowed me to make a more skilled analysis of the painting-poem relationship and how it affected me
Free Poetry Suffering Modernism
CHAPTER 10 Inner and East Asia‚ 400–1200 INSTRUCTIONAL OBJECTIVES After studying this chapter students should be able to: 1. Understand the role of Buddhism and its relationship to the Tang state‚ and the reasons for and results of the backlash against Buddhism in the late Tang and Song periods. 2. Discuss the history and the significance of the relationships between China and its neighbors‚ including Central Asia‚ Korea‚ Japan‚ and Vietnam. 3. Carry out a simple comparative analysis
Free China Song Dynasty
Driving to The Funeral By Anna Quindlen Writer Anna Quindlin was born in Philidelphia‚ Pensylvania‚ in 1952‚ and now lives in New York City. At the New York Times she became a regular op-ed columnist‚ winning the Pulitzer Prize for Commentary in 1992. If someone told you that there was one behavior most likely to lead to the premature death of your kid‚ wouldn’t you do something about that? The four years of high school grind inexorably [inevitably] to a close‚ the milestones passed.
Premium Driver's license Drinking culture Driving
Blues is a popular musical form that has influenced many American popular music. It can be dated back as far as the end of the 19th century. Towards the end of the 19th century‚ Blues consisted of work songs‚ spirituals‚ and African American traditional songs. It was a form of realism because singers were able to discuss about their problems and express their true emotions through Blues. Classic Blues Although Blues have previously been used to musically express the struggles of people in the United
Premium Blues Jazz Rock and roll
exciting. But believe it or not‚ without the simple twelve-bar forms and walking bass lines of blues music there would be no Jimi Hendrix or Led Zeppelin. Rock was born from blues‚ and the key components of the blues can still be found in rock‚ like the instrumentation‚ musical form‚ and purpose. Blues music really gained popularity in the 1930s and 40s‚ but it’s a combination of things much older than this. Blues emerged in the late 1800s as a distinct African American art form. The genre was impacted
Premium
Reservation Blues Sherman Alexie‚ author of the novel Reservation Blues‚ explains that at the start of an Indian’s life on a reservation‚ he or she is destined to be hopeless. First‚ parental guidance is infrequent leaving many infant Indians with an insufficient childhood. After that‚ Indian children experience poor education revolved around heaps of stereotyping and bullying from their white classmates and teachers. Next‚ any sort of entertainment such as television‚ music‚ and books are extremely
Premium Indian reservation Native Americans in the United States Sherman Alexie