CASE ASSIGNMENT-SMART CAR USA 1. IDENTIFY AT LEAST 3 BASES FOR SEGMENTING THE MARKET FOR SMART CAR IN THE US. PREPARE A MARKET-PRODUCT GRID ILLUSTRATING AT LEAST ONE OF THESE BASES. ➢ Geographic Segmentation: Larger cities that suffer from congestion ➢ Demographic Segmentation: Appeal to younger adults(Age)‚ Affordability (Income) ➢ Behavioral Segmentation: Park-ability‚ Less fuel‚ environmental consciousness 2. What criteria should Smart Car use in assessing
Premium Marketing
SMART Objective – Wedding Reception Objective: Plan a five hour wedding reception for 200 guests on a budget of $15‚000 that revolves around dinner‚ dancing‚ live music‚ cutting cake‚ and farewell to the couple‚ with an indoor venue reserved one year before the wedding date‚ and all plans finalized one month before the wedding date. Time – Time will be the most crucial constraint and will be prioritized. There is an obvious time constraint on assuring that all events will occur on the wedding day
Premium Wedding Management American films
August 23‚ 2013 Dear Brush‚ I am writing this report regarding your requested information about thermo-chromic material and how can be benefits to our company. Before I give description about above material I would like to thank you for giving me opportunity and give me enough time and source to search information about this new material. Thermochromism is the reversible change in the color of a compound when it is heated or cooled. Systematically investigated thermochromism was in 1971 at first
Premium Liquid crystal Temperature Thermodynamics
Global warming is an increase in the earth’s surface temperature that has affected numerous life forms on the earth. The source of global warming is the release of more and more greenhouse gases into the atmosphere‚ such as carbon dioxide‚ resulting in the greenhouse effect. Now let me talk about why global warming is the threat to living things. 1. What is the difference between a. and a. Melting Icebergs As the earth warms‚ the icebergs at the North and South Poles melt‚ making it more difficult
Premium
Be a Smart Customer According to an article which was published in USA Today in 2010‚ it reports that the United States is one of the fattest nations in the world and about two-thirds of people are overweight or obese. As we all know‚ consuming too much high-fat food is a cause of why people are obesity; fast food is one kind of it. Since some people believe that fast food restaurants sell high-fat food causes them obese‚ they choose to sue fast food restaurants instead of changing their dietary
Premium Nutrition
ASP.NET Reports Starter Kit: Design and Implementation Vertigo Software‚ Inc. November 2002 Summary: This white paper discusses the ASP.NET Reports Starter Kit in depth and provides insight from the perspective of the creators. In addition‚ the article covers how the reports can be used as a template for building other reports by examining the key application features and implementation technologies. (29 printed pages) Overview What is the ASP.NET Reports Starter Kit? ASP.NET Reports Starter
Premium Chart Class Bar chart
What’s a mail merge? Mail merge is the process of integrating the raw data from a list (e.g. a list of individuals with tax liens)‚ with a standard letter‚ so the end result is one custom letter per client‚ containing that particular client’s individual information from that list. There are many benefits in doing a mail merge‚ such as: • Each client receives a custom letter with their name‚ address‚ and other related information (e.g. amount of tax lien and type of tax lien) printed on the letter
Free Printing Envelope Paper
Product- Market Expansion Grid Away from assessing current businesses‚ designing the business portfolio absorbs finding businesses and products the company should consider in the future. Companies need expansion if they are to compete more effectively‚ satisfy their stakeholders‚ and magnetize top talent. Growth is like pure oxygen and it creates a vital‚ enthusiastic corporation where people see genuine opportunity. At the same time‚ a firm must be careful not to make growth itself an objective
Premium Toyota
“book smart” or “street smart.” On the one hand‚ some argue that being book smart is more intellectual than being street smart. From this perspective‚ they say that doing well in school and being educated on things that we consider academic is how to be intellectual. On the other hand‚ however‚ others argue that being street smart is more intelligent than being book smart. In the words of Gerald Graff in Hidden Intellectualism‚ one of this view’s main proponents‚ “I believe that street smarts beat
Premium Higher education Academic degree University
soff’s ansoff product-market matrix The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business‚ or part of a business can choose which strategy to employ‚ or which mix of strategic options to use. This is one simple way of looking at strategic development options: [pic] Each of these strategic options holds different opportunities and downsides for different organizations‚ so what is right for one business won’t necessarily
Premium Marketing Market penetration Markets