VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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1. The chapter describes different marketing orientations. Discuss the applicability of each to Avon’s international operations. The five common marketing orientations are production‚ sales‚ customer‚ strategic marketing‚ and social marketing. The production orientation does not apply to Avon. Initially when Avon entered its first foreign market‚ it went to nearby Canada probably focusing on a sales orientation with little product adaptation. Today‚ Avon utilizes aspects of customer‚ strategic
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In 1962‚ Wal-Mart opened their first store in Rogers‚ Arkansas. In 1970‚ Wal-Mart’s first distribution center and home office in Bentonville‚ Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that‚ Wal-Mart’s annual sales exceeded one billion dollars. In 1988‚ Wal-Mart super centers opened across the country. In a merely three years from that‚ Wal-Mart opened their own store in Mexico City‚ Mexico; making Wal-Mart an international corporation. Not even sixty
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Essay #1 Karen Olsson’s Up Against Wal-Mart February 05‚ 2013 In “Up Against Wal-Mart” by Karen Olsson‚ she finds the truth about how Wal-Mart treats its customers and more importantly how the million dollar company treats its employees. In this essay‚ Olsson strongly believes that Wal-Mart keeps its stores understaffed and their employees overworked and underpaid‚ with minimal options for reasonable
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Name Logo Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Wal-Mart Stores‚ Inc. Retail (Discount department stores and warehouse stores) Worldwide (10‚942 stores in 27 countries) [1] Bentonville‚ Arkansas‚ U.S. C. Douglas McMillon $485.651 billion (2015) 2% increase over $476.294 $16.182 billion (2015) 1.7% increase over $15.918 billion (2014) . 2.2 million (2014) Costco Wholesale Corporation‚ Dollar General Corporation‚ Dollar Tree‚ Inc
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Effect of Wal-mart and other Big Box in India Abstract : In this paper‚ try to provide an opinion on one central problem of the effects of wal-mart and other big box in India.We believe that our evidence improves substantially on existing studies of these and related questions‚ most importantly by implementing an identification strategy that accounts for the endogeneity of store location and timing and how these may be correlated with future changes in earnings or employment. The other
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Subject: Wal-Mart: The main street merchant of Doom. Date: 01.28.2010 ISSUES: • Largest purchase made from overseas which forced local manufacturers out of business. • Oppositions from labor unions and activists organizations regards to low wage‚ low benefits and taking advantage of illegal immigrants. • Gender discrimination against women. • Most sued company in America in respect of lawsuits. RECOMMENDATIONS: • Purchase from local manufacturers so that they are not out of business
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Ever since Sebastion S. Kresge opened the first kmart on March 1‚ 1962 in Garden City‚ Michigan; kmart has become a popular discount franchise with hundreds of stores across the nation. Kmart has gone through bankruptcy and joined with other companies along the way‚ but the store still remains in business with a loyal customer basis. Kmart‚ now a wholly owned subsidiary of Sears Holdings Corporation‚ operated a total of 1‚307 Kmart stores across 49 states‚ Guam‚ Puerto Rico‚ and the U.S. Virgin
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DATA ANALYSIS OF WAL-MART STORES‚ INC COMPANY BACKGROUND Wal-Mart initially began its operations in 1945‚ when Sam Walton leased a ‘Ben Franklin’ franchise variety store in Newport‚ Arkansas. After relocating to Rogers‚ Arkansas in the early 1950s‚ Sam Walton’s ‘Ben Franklin’ became ‘Walton’s 5 & 10’. By 1962‚ Walton found himself the chain owner of 11 different Walton’s stores across Arkansas. He then decided to rename the chain ‘Wal-Mart’‚ after himself. On October 31‚ 1969‚ after further
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had analys How Wal-Mart done the transformation strategically to win the market in situation of financial crisis? The fanatical crisis becomes huge threat to all organizations in the world. Because it becomes challenge to Wal-Mart also. Through this report I had highlight the causes for problem happens and rectify the problems through measurements with statistical data. Then this report had explained what are the steps that taken by Wal-Mart to achieve their vision. So Wal-Mart Implement the strategic
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