Paper Title: INDIA’S EXPORTS TO ASEAN COUNTRIES: An Empirical Study Author: Dr. Amal Sarkar Institutional affiliation: Senior Lecturer‚ Department of Economics Narasinha Dutt College‚ Howrah‚ West Bengal‚ India. Mailing Address: Dr. AMAL SARKAR 39‚ DURGA CHARAN DOCTOR ROAD‚
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ABSTRACT IKEA established in 1943‚ has been one of the largest household goods retailers in the world. Moreover‚ IKEA has always been keen on providing the mass majority with well designed‚ good quality and low price household furniture. Through analyzing its marketing strategy and marketing mix‚ we can find the reasons why IKEA can be so successful in the intense competition‚ which we learn from. Key Words: IKEA‚ marketing‚ strategy‚ marketing mix Chapter One Company Introduction
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[pic] Group Project Marketing Management and Strategy On IKEA Table Of Contents Title Page A. Introduction 3 B. About IKEA 3 C. Marketing Strategy ( 4P & Strengths) 4 I. Product 4 II. Price 5 III. Promotion 5 IV. Place 6 D. Marketing Strategy (Weakness) 6 E. Recommendations 8 F. Conclusion 9 G. Reference 9 H. Word Count and Contributions of each members 9 A. Introduction
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Corporate social responsibility is considering the impact of the company’s actions on society. There are 4 components of CSR such as economic‚ legal‚ ethical and philanthropic responsibilities. For IKEA‚ they are using more philanthropic responsibilities in their organization which is being a good corporate citizen and providing programs to support community – education‚ human services/health and culture. There are millions of refugee children without a safe place to call home. There are millions
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corporate resources’. In other words CSR implies a stakeholder view and that they have moral responsibilities that extend beyond a return for their shareholder. The Swedish furniture giant IKEA has received much respect from the entire world with regards to its CSR philosophy. The things that makes IKEA stand out is that despite its aggressive focus on cost cutting it has been able to combine this with global CSR issues which most companies find near impossible to do. The organisation alongside
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Since its creation in 1943‚ IKEA has created many firm-specific advantages for itself. First‚ IKEA has standardized the process of offering disassembled furniture to be put together at the consumer’s home. This was a groundbreaking concept‚ allowing for a much larger inventory at each store‚ and in turn allowing customers to actually obtain their products at the day of purchase. As a result of this new store layout‚ IKEA has been able to allow sales clerks to focus more on in-store displays and
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IKEA IN RUSSIA INTRODUCTION Today‚ we present our analysis of the adaptation of a multinational in an emerging country. We chose to study the Ikea’s case because the company is the leader in the field of interior design and furniture. In addition‚ we chose to focus on the implementation of Ikea in Russia because the cultural differences between Russia and Sweden are important. This cultural distance shows the importance of brand policy and how it could have an impact on sales as well as
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business‚ whereas opportunities and threats are external factors. IKEAs strengths include leadership position in the global marketplace and strong brand recognition‚ effective marketing strategy of the company‚ as well as its financial maturity. Moreover‚ the company offers its products for highly competitive prices and this strategy provides strong competitive advantage for the company. The main weaknesses associated with IKEA mostly relate to its global size which makes it difficult to implement
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verdant surroundings with water falling from a height of over 100 ft. Take a dive in this crystal clear water and feel one with nature. There are a couple of waterfalls in a small narrow valley. Overlooking these falls is a small shrine dedicated to Shiva‚ adding a religious touch to the place. Monsoons (Aug to Nov) is the best time to visit this place. A little walk over around 100 well laid steps from the parking place takes you to the falls. There is a restaurant and restrooms are available near
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1. What are some of the disadvantages Blades could face as a result of foreign trade in the short run? In the long run? There are several disadvantages to foreign trade. The currency fluctuations in Thailand dollar would affect Blades. For instance the dollar cost of imported inputs may become more expensive over time. Blades would also be exposed to the economic conditions in Thailand. For example‚ if there is a recession‚ Blades would suffer from decreased sales in Thailand. In the long run‚ Blades
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