International Marketing Channels True / False Questions 1. The distribution process includes promotion of goods and services by sellers and resellers. True False 2. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3. In an import-oriented distribution structure‚ supply often exceeds demand. True False 4. Traditional channels in developing countries
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choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
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DLM QUESTIONS Questions to Marketing Manager 1. What kind of a bulk breaking strategy is followed by Sony to reduce the cost to the end user? 3 2. What type of channel intensity is followed by Sony? 2. 3. What kind of strategy if followed by Sony in case immediate unforeseen delivery of products is required? 4 4. Sony prefers direct dealing and distribution to its customers or through dealers? 1. 5. Which is the most important parameter for Sony out of the following
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Internet on Channel Strategy Ryan Andrew MM 574 June 11‚ 2009 Consumers walk into a grocery store on any given day‚ pick up the food or beverages they need‚ pay and head home. Few people stop to think or contemplate how the Tombstone pizza they purchased for dinner ended up in the frozen food section of the local grocer. They merely place the pizza in the oven and in 15 minutes dinner is served. The process of delivering the Tombstone pizza to the consumer‚ through the grocer‚ from Kraft Foods
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Advantages and disadvantages of online education Introduction It is basically credit-granting courses or education training delivered primarily via the Internet to students at remote locations‚ including their homes. The Online courses may or may not be delivered synchronously. An online course may need that students and teachers meet once or periodically in a physical setting for lectures‚ labs‚ or exams‚ so long as the time spent in the physical setting does not exceed 25 percent of the
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The online era is beginning to change the way we deliver the message to the students. As brokers of information‚ we have to seek new mediums to reach our students or consumers. Online learning is becoming more popular to reach students to help increase their reading and comprehension of what they read. As a history teacher‚ it becomes frustrating to assign homework that the students do not do‚ because they can’t. The use of technology has the ability to allow teachers to teach the student‚
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International distribution channels ................................................................................. 7 2.1 what is an international distribution channel of consumer goods? ............................... 8 2.2 The design of the international distribution channel..................................................... 9 2.2.1 Structure of international distribution channels ......................................................... 11 2.2.2 Distribution channel intensity ............
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Me and a business partner are starting a SMALL brick and mortar nostalgic record store. My partner does not have much experience with information systems or technology and NEEDS a basic understanding of the diff types of information systems available to businesses. Write a proposal of the 5 types of information systems that would work well and their BENEFITS/DRAWBACKS for our SMALL brick and mortar nostalgic record store. Purpose: The purpose of a project proposal is to determine if a proposed
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Channel levels Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as "all the organisations through which a product must pass between its point of production and consumption" Why does a business give the job of selling its products to intermediaries? After all‚ using intermediaries means giving up some control over how products are sold and who they are sold to. The answer lies in efficiency of
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people’s life easier and more convenient. For examples‚ people can talk to people from different countries on the Internet or buy things online. Today‚ many people like shopping online‚ some dislike. Shopping online has both advantages and disadvantages. Shopping online has three main advantages. First‚ shopping online is very convenient. People only use the computer to buy the things they want. They do not need to go out. Second‚ shopping online saves people’s time because they only need to order a product
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