SUMMARY REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production‚ culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a
Premium Marketing
Page 238: Question 3 and 4: Question 3: "Suppliers should not deal with intermediaries who are more powerful than they are". Debate this statement. If a supplier deals with strong intermediaries‚ they will probably exercise power over him. As they are able to provide him with more utilities (value‚ benefits and satisfaction). However‚ if there are many strong distributors in the market offering similar packages of benefits and utilities. Then there will be no harm for a supplier to deal with
Premium Franchising
A “brick and mortar business” is a term used mainly on the Internet to differentiate between companies that are based solely online‚ and those that have a real-world counterpart. A brick and mortar business has a commercial address “made ofbrick and mortar” where customers can transact face-to-face. The company might also have an online presence. Of the many different business models such as e-commerce‚ home businesses‚mail order‚ and brick and mortar‚ there are advantages and disadvantages to each
Premium Business model Electronic commerce Business
becoming entertainment channels.. .but in business point of view‚ what they are doing is right to some extent. ..there are hundreds of news channels in India...each month the number is increasing...the aim of every channel is to get new customers and retain the existing...as far as financial cost for maintaining a channel is concerned ‚its huge... so it is a do or die situation for them..a channel has to target all kinds of viewers ..if u examine the viewers of television channels‚ the majority are
Premium Mass media Human rights Entertainment
How to Launch a TV Channel Your guide to building a successful TV Business In association with Introduction – Nick Thompson ack in 2002‚ when we published our first ‘How to Launch a TV Channel’ guide‚ most people were watching video on free-to-air analogue TV‚ with digital TV coming up fast on the rails. Today‚ in the UK and most developed countries‚ digital Pay-TV and digital terrestrial TV are thriving‚ video on the PC is at the front of everyone’s mind and mobile video is a niche but
Premium Digital television Broadcasting
How can we make Internet shopping secure? Do you know how to use internet for shopping? Do you know what is online shopping? Is shopping via the Internet secure? These questions come into every customer’s mind and they try to know more about this topic. Internet shopping is buying and selling via the Internet and it includes big things like houses‚ also small things like baby clothes. Some people like this idea and they shop by using the Internet because they feel more comfortable
Premium Website Website Online shopping
Age Omni-Channel Retailing Opportunies & Challenges In Indian Context Introduction Omni-channel retailing is focused on creating a seamless consumer experience for the connected customer who uses traditional and digital shopping channels simultaneously throughout the purchase journey. Whether it be an eCommerce website‚ a print catalog‚ or an actual brick-and-mortar store‚
Premium Retailing Online shopping Shopping
selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing‚ packaging‚ and product mix are among these flexible choices. However‚ distribution and sales decisions‚ once made‚ are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools. There is a wide variety of possible distribution channels‚ including: Retail
Premium Marketing Retailing Marketing plan
Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
Premium Management
With reference to at least two professional works‚ discuss the use of physical setting in communicating the themes of a dance. (20 marks) Physical setting within a dance is extremely important and contributes in the communication of themes being portrayed. Physical setting not only includes the location or set of the dance‚ but the costumes‚ lighting‚ properties and how it’s presented as a whole (whether it’s a film or on stage). Two good examples that portray physical setting being used in different
Premium Dance Gender English Channel