The aim of advertising is to promote new product to local children and teenagers and to recall brand. Media selection We have chosen magazine‚ newspaper‚ internet and outdoor advertising as our platform to transmit our messages. This media multiplier effect is stronger than using medium alone. Other media can help decrease the disadvantage of the other media. For magazine‚ we selected MILK and YES to promote QOO. Firstly‚ since magazine has high marker segmentation‚ can easy to reach our
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RTI Cell‚ ATI‚ Kohima. Right to Information Act and the Role of Media. Information is regarded as the oxygen of democracy. It invigorates where it percolates. If people do not know what is happening in their society‚ if the actions of those who rule them are hidden‚ then they cannot take a meaningful part in the affairs of the society. Freedom of expression‚ free dissemination of ideas and access to information are vital to the functioning of a democratic government. Information is crucial for a
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Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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COM3702/101/3/2013 Tutorial letter 101/3/2013 Media studies: policy‚ management and media representation COM3702 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS 1 2 3 3.1 3.2 3.3 4 4.1 4.2 4.3 5 6 7 8 8.1 8.2 8.3 8.4 9 10 11 INTRODUCTION ............................................................................................................................ 3 PURPOSE OF AND
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Mass Media ’s negative effect on the younger generation In today ’s society‚ mass media including television‚ radio‚ newspaper‚ and magazines have become very dependable sources for many. People spend multiple hours a day reading about celebrities in the tabloids‚ watching biased news channels‚ or participating in violent video games. Even though most media is highly entertaining‚ people have become so reliant on media that we seem to be harming our community in a very negative fashion. Nowadays
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DOES SOCIAL MEDIA HAVE POLITICAL POWER? A couple of years ago we saw how Twitter was being used as a tool for collaboration during a time of unrest in Iran. In the past few years‚ the role of blogs and cell phones has helped everyday Cubans learn about the outside world previously shut out through traditional media outlets. And uncensored access to Google in China has made headlines in the past couple of years as well. Now given the situation in Northern Africa‚ including the shutdown of Internet
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Matter of Time: Field Differences and the Shaping of Electronic Media in Supporting Scientific Communication Rob Kling & Geoffrey McKim April 27‚ 2000 Indiana University School of Library and Information Science 10th & Jordan‚ Bloomington‚ IN 47405 USA +1 812 855 5113 kling@indiana.edu‚ mckimg@indiana.edu Accepted for publication in: Journal of the American Society for Information Science Abstract The shift towards the use of electronic media in scholarly communication appears to be an inescapable imperative
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Impact of Social Media on Dating In today’s society we have a view of relationships that has been shoved in our faces‚ rather it be a positive manner or a negative one. Social media has portrayed relationships to be many different things. It has also‚ affected many relationships in today’s world. Negative aspects on a relationship by social media is that now‚ people make it out to be all about the female in the relationship. They portray females to be the highest person in the relationship and
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Media Diary Maitha S Fall 2012 Media is the main mass of communication; it can be traditional media like Television‚ radio‚ news papers‚ magazines or digital like DVD’s‚ cable‚ CD’s‚ MP3’s‚ World Wide Web and Email. Media takes a big part of our lives too many people media holds every thing they want they build their own world and live in it. Before doing the media diary I knew that I don’t use media that much specially my phone but I discovered that I do‚ I use my phone to call‚ text
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IMPACT ON MEDIA PIRACIES IN BRUNEI ------------------------------------------------- Done by :Pg Muhammad Nuur Hakiim Bin PgAnak Badiodzaman (11b4116) ------------------------------------------------- Pg Muhammad Hadiyura Bin PAHHB (11b4121) ------------------------------------------------- Abdul Adl Hakim Bin MohdYakob (11b4011) ------------------------------------------------- HazimahBinti Hamdani (12b4050) Table of Contents Abstract 2 Introduction 2 Objectives
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