1 Secondary data analysis: an introduction All data are the consequence of one person asking questions of someone else. (Jacob 1984: 43) This chapter introduces the field of secondary data analysis. It begins by considering what it is that we mean by secondary data analysis‚ before describing the type of data that might lend itself to secondary analysis and the ways in which the approach has developed as a research tool in social and educational research. The second part of the chapter considers
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Data Mining: What is Data Mining? Overview Generally‚ data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue‚ cuts costs‚ or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it‚ and summarize the relationships identified
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2.2.3 Data Collection Another crucial stage that cannot be ignored is deciding on the type and nature of data that is to be used in the research. Ideally‚ there are three types of data that a researcher can collect using primary research. First‚ the data can be quantitative in nature. This refers to data that is capable of been converted into a numerical value (Kothari 2004). One of the benefits of quantitative data is that its measurement does not require critical reviews‚ making it easy to collect
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An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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am going to explain data protection‚ talk about the data protection acts‚ rights and principles. I’m going to talk about a data controller and a data processor and what their responsibilities are. What personal and sensitive data are. What a data receiver is and what his rights are‚ what is involved in direct marketing and I will mention an example of abuse or corruption that occurred in Ireland. Data protection acts Data protection is legal control over and access to use of data stored in computers
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After speaking to a representative for approximately 45 min. I decided to schedule an installation at my home. What I should’ve done before that was to ask a few more questions regarding the contract I was about to sign. What I found out is that DirecTV is actually two products advertised as one and is not until the second year of your contract that you realize things aren’t exactly what they’re cracked up to be. In reality‚ DirecTV lies to its customers in order to secure signature on a contract
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DATA | INFORMATION | 123424331911 | Your winning lottery ticket number | 140593 | Your date of birth | Aaabbbccd | The grades you want in your GCSEs | Data and information Data‚ information & knowledge Data Data consist of raw facts and figures - it does not have any meaning until it is processed and turned into something useful. It comes in many forms‚ the main ones being letters‚ numbers‚ images‚ symbols and sound. It is essential that data is available because it is the first
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Factors Affecting Foreign Direct Investment Location in the Petrochemicals Industry‚ the case of Saudi Arabia By Fawaz Binsaeed 0531820 BBS Doctoral Symposium 23rd & 24th March 2009 1 Factors Affecting Foreign Direct Investment Location in the Petrochemicals Industry‚ The case of Saudi Arabia Abstract Foreign Direct Investment (FDI) is an important source of capital and economic growth in developing countries. It provides a package of new technologies‚ management techniques
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A. How can marketers use measures of recognition and recall to study the extent of Consumer learning? Advertisers have long been interested in isolating stimulus factors and associated receiver reactions that affect advertising effectiveness. There is an unresolved debate about the relative merits of recall and recognition‚ two commonly used measures of ad effectiveness. There is also an inadequate understanding of the differential impact of ad characteristics and reactions on recall and recognition
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ANALYSIS OF CONSUMER PROTECTION LAWS IN PAKISTAN The consumers are being oppressed due to unawareness of their fundamental rights as well as they are ignorant about the potential of available legal remedies. The situation is more pathetic due to the apparent absence of a systematized consumer movement in Pakistan. To furnish the consumer forums with appropriate enforcement and paraphernalia for consumer protection in all consumer related matters from food and health to pecuniary contracts and
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