’. H arvard B usiness S chool 9 -681-045 Rev‚ F ebruary 27‚ 1998 B urger K ing C orporation T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow‚ a limited m enu ( burgers a nd s hakes for 19~‚ s odas a nd fries for 1 0~)‚ a nd "your food rea dy b y t he time y ou’d p aid for it." As one early m anager r ecalled‚ " Our w indows faced front s o w e c ould see customers d riving in. With t he l imited m enu‚ w e p retty m uch k new w hat t hey’d o
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and business administration‚ inc (2002-2007)) By doing this will actually achieve the best result of scientific management as each manager has their own part to control and will increase productivity. From the above information we already know what
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furthermore‚ CSR programme can improve the productivity and reduce the producing cost for the company. For these reasons‚ all kinds of business have began to focus on their CSR programme as responding to the sociality concerns in various ways. Burger King Corporation (BKC) is a global chain of hamburger fast food restaurants. BK is founded in 1954 by James McLamore and David Edgerton. In the end of 2012‚ it has a total of 12‚700 outlets in 73 countries. Recently‚ BKC has just arrived to Vietnam.
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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Burger King and Its Advertising Campaigns Burger King is a reliable burger company which has had its ups and downs. In 1974‚ it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King’s idea was to have the customer have their burger done their way rather than a standard burger. In the early 80’s Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren’t you hungry for
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Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven approach
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Die twee mededingende kitskos-franchises wat ek gekies het om mekaar te vergelyk in hierdie taak‚ is Steers en Burger King. Ek het hulle gekies omrede hulle baie dieselfde is ( spesialiseer albei in hamburgers ) maar daar is tog verskille wat die franchises anders maak. Daar kan dus gesê word dat albei franchises kompeteer om ‘n mededingende voordeel in ‘n gedeelde mark te probeer skep. Ek gaan ‘n vergelykende studie oor die twee franchises doen waarin ek hul vergelyk in die volgende areas : Bemarking
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of fast food restaurants. With Burger King seeking to become more innovative and creative it would benefit the company in generating bigger profits and productivity; Burger King would stay competitive to survive the fast food industry. Vice president of Burger King Leo Leon keeps Burger King thriving over innovation with its new and improved French fries concentrating on upgrading menu items within the quick-service industry. It’s been since 1998 since Burger King has decided to innovate within their
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Integrated Marketing Communications Plan Outline 1.0 Executive Summary The executive summary is an important piece to your IMC Plan. Often‚ CEO’s will not take the time to read all of the details of the plan‚ so this particular part of the plan should be a one page summary of the goals‚ execution plan‚ and potential results. 2.0 Marketing Communications Objectives The marketing communications objectives set the tone for
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