Examination Paper of Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Subject Code-B-104 Examination Paper MM.100 Marketing Management Section A: Objective Type (30 marks) ------------------------------------------------- This section consists of Multiple Choices & Short Notes type Questions. ------------------------------------------------- Answer all the Questions. ------------------------------------------------- Part one carries
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“Investigating the relationship between Market Orientation and Business Performance of SMEs in Pakistan”. Definition of the research: Market orientation a term used by marketers as indicator of the degree to which firm implements its marketing concept (Komppula and Reijonen‚ 2010). A market oriented firm has a greater ability in achieving higher performance compared to non-market oriented firm (Agarwal et al.‚ 2003). The concept of market orientation has received a great deal of consideration
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Bachelor’s Thesis Autumn Semester 2007 Department of Business Studies Market Orientation as a Branding Strategy by Harriet Mellenius Supervisor: Olivia Kang ABSTRACT This paper studies the impact of market orientation strategy on brand awareness. Zara‚ a Spanish leading fashion retailer and an example of a brand using this strategy‚ is compared to three other multinational brands operating in Stockholm‚ Sweden‚ namely Topshop‚ Mango and United Colours of Benetton. The latter brands
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I. Company Description Sony Corporation is a multinational corporation and it is one of the world ’s largest media conglomerates founded in Tokyo‚ Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics‚ video‚ communications‚ and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics‚ Games
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proactive than reactive. There are a number of strategies that can be used by organizations to ensure a healthy and safe workplace and ensure compliance with legal requirements. Some are: Design Safe and healthy systems of work Exhibit Strong management commitment Inspect Workplace for health and safety problems Establish Procedures and controls for dealing with health and safety issues Develop Training programs Set up Health and safety committees Monitor Safety policies Draw up Action plan
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The story‚ “A Different Sort of Dream” is about a boy named Luis who has a dream about becoming an artist. His family sells the crops they grow at the market but there was no rain so they were running out of crops to sell. His brother wanted to be a bullfighter and his father loved that but his father didn’t like how Luis wanted to be an artist. In the end‚ Luis was alone‚ drawing at the market when a man wanted to buy some artwork that Luis drew. Suddenly‚ he sold several and brought home extra
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America contains a variety of types of people‚ from different races‚ religions‚ cultural practices‚ and levels of American patriotism. These Americans can be anywhere in the world searching for success by studying abroad‚ traveling for their work‚ or just spending time exploring in another country. Also‚ people who are staying in America are not always Americans‚ because the same concept applies when taking about non-Americans. Most Americans contain the passion to obtain knowledge and earn their
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Orientation Power Point: I assisted in revamping the orientation power point. Facts regarding the company were checked from the website. The various product ranges offered were also discussed. Competitors’ data from the R&D department were taken and the AUM (asset under management) growth was reflected to show where UBL funds stands. Moreover‚ the orientation power point included the industry overview‚ a brief history about UBL and its management‚ vision‚ mission‚ schemes and the HR policies regarding
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Global Marketing Management Planning and Organization Global Marketing Management “Companies must learn to operate as if the world was one large market.” - Theodore Levitt (1983) Global Marketing Management I. II. Global vs. International Marketing Standardization vs. Adaptation Controversy A. Benefits of Standardization 1) Cost Saving 2) Levitt’s Argument 3) Uniform Brand Image 4) Improved Coordination Global Marketing Management B. Advantages of Adaptation 1) Differing Use Conditions
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SECTION A ANSWER 1.. Marketing management is the analysis‚ planning‚ implementation and control of programs designed to create‚ build‚ and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. The various management philosophies are: a. The production concept: This concept is one of the oldest philosophies that guides sellers. The first occurs when the demand for a product exceeds the supply. The second situation occurs when the product’s
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