brand image depending on the attitude toward the new product and perceived image fit. Consumer attitude depends‚ in turn‚ on initial brand associations‚ perceived category fit‚ perceived image fit and consumer innovativeness. Brand familiarity also shows indirect effects. Research limitations/implications – The model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into
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According to a recent study‚ using a thermostatic mixer valve to reduce the maximum temperature of hot water dispensed from home water pipes should significantly reduce the risk of scalding especially for young children‚ the elderly‚ and people with disabilities. Each year in the United States about 112‚000 people are treated for scald burns in hospital emergency rooms; about 80% of tap water burns occur among young children‚ the elderly‚ and people with disabilities. The American Academy of Pediatrics
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80 ’s Music vs. New aged Music Chelsey Stafford COM/170 January 10‚ 2013 Tameka Winston In today ’s society our music comes from a different era than it was in the 80 ’s. The genre and style of the generation will follow. Music comes from the Ancient Greek muses‚ who were the nine goddesses of art and science. Music actually began around 500 B.C. when Pythagoras experimented with acoustics and how math related to tones formed from plucking strings. The main form of music during the middle
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Product Initiation Document Draft: Online Backup Version1DOCUMENT FOR MWEB DEVELOPMENT REQUIREMENTS This document format will be used to detail simple‚ ad-hoc and detailed requests from MWEB to development to give a high level synopsis of the required development where the compilation of a BRS document is either non-essential or not feasible because of the delivery time or the nature of the request. DOCUMENT FOR MWEB DEVELOPMENT REQUIREMENTS This document format will be used to detail
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Sustainable products Masoud jamshidi yeganeh May 04 2013 Contents Abstract 1 Scope of Definition 1.1 Sustainable Products Standards 1.2 Overall standards 2 Sustainable Products Polices 3 Sustainable Product Design 4 References 2 Abstract: Sustainability Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. Long-lived and healthy wetlands and forests are examples of sustainable biological
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customer visits and market orientation assessments. At the product level This is done by analyzing how a product/service should be adapted to the market. The value proposition of the product is decide and stated through positioning as to what benefits it provides to the customer. The product hierarchy also helps to position the product with respect to competition. At the executional level Done through integration of the 4 P’s – product‚ price‚ promotion and place. This requires consumer research
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Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University‚ Stanislaus Alfred Petrosky California State University‚ Stanislaus Edward Hernandez California State University‚ Stanislaus Robert Page‚ Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings‚ that is‚ a product plug generated via the fusion of advertising and entertainment. While product placement
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Progressive Problems Upon the conclusion of war and warfare‚ is a nation expected to build back up or continue to fall down? When a nation’s cities are hurt and a nation’s people are out on the streets‚ what should be promoted? Should a nation rebuild work‚ jobs and the people’s lifestyles or should they be promoting drinking‚ dancing‚ movies and entertainment? In the period from 1900-1930‚ drinking‚ dancing‚ movies‚ and entertainment was seen as a problem rather than progress. The uprising of
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Product Placement placements in Movies and TV-shows Authors: Jens Abrahamsson Marketing Programme Niclas Lindblom Marketing Programme A study about Swedes attitude towards product Tutor: Examiner: Subject: Level and semester: PhD. Rana Mostaghel PhD. Pejvak Oghazi Marketing Bachelor´s esis‚ Spring 2012 Abstract Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement
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Internet Trolling serious problem or new kind of sport? Trolling is a real plague of the internet. Seen everywhere‚ trolls engage flame wars‚ vandalise Facebook walls and do many more unpleasant things. People‚ who want to fight with it seek its cause in excess of freedom in the internet and propose restricting it. Is it the right way with dealing with internet trolling? I do not think so. By examining a few cases of trolling I have drawn a conclusion‚ that although internet anonymity is a beginning factor responsible for trolling
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