the chain of consumer band could not be developed. And ever remains as an indispensible tool in the marketing arena (Scammon and Mayer‚ 1995). Various formats of communications are being attempted in the modern times such as personal canvassing‚ advertising through media‚ television‚ e mail and in the web sites to attract the attention of all sorts of consumers both existing and the prospective. The effective marketing communication is evaluated by all sorts of persons such as the external stakeholder
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9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A | inherent drama | B | brand image | C | unique selling proposition | D | positioning | E | repositioning | 9) Aurora Foods Inc. markets Log Cabin‚ Mrs. Butterworth’s‚ and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for
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Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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Task 1 [P3‚ M1] Describe/explain potential sources of energy intake and expenditure and the factors that affect intake and expenditure such as basal metabolism‚ age‚ gender‚ climate and physical activity. Food is a source of energy intake as it contains carbohydrates; there main function is to store energy in the muscles. Carbs are a macronutrient and come in two different forms‚ simple which are foods like chocolate and sweets these release energy quickly‚ the other form is complex which are foods
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impact of substantial cuts in public expenditure on the performance of the UK economy The UK economy can be judged by a number of key indicators mainly sustainable economic growth‚ low inflation (target 2%)‚ a surplus on the balance of payments and low unemployment. In this question I will explain the effect of cuts in public expenditure by the government on the performance of the UK economy. Firstly if the government reduced its spending on public expenditure it will affect the economy in the short
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Explain how logos‚ ethos and pathos are used in advertising. Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate the audience to continue or take new actions. Many companies‚ be it a popular brand like apple or a local brand like F&N‚ use advertising to market their products. In order for these advertisements to be effective they need to be rhetoric and so‚ use the three forms of rhetoric: Pathos‚ Logos and Ethos to persuade the audience to purchase their
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your response. Let’s begin with the questions on Page 1. Page 1 1. Indirect labor is a part of: B. Conversion cost. Labor that cannot be physically traced to particular product is treated as indirect labor and as manufacturing overhead. Conversion cost is the sum of direct labor and manufacturing overhead. These costs are incurred to convert materials into the finished product. Indirect labor is treated as part of manufacturing overhead. 2. Prime cost and conversion cost share what common
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ADVERTISING: There’s A Difference Between Advertising and Publicity! Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business. But... there is a clear difference between Advertising and Publicity. Advertising is something you get by paying for it. Publicity however‚ is something you hope you’ll get. Why? Because publicity can be generally gained at no cost to you. And... it generally has many times the credibility
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customers | Cash Collections | Process payments from customers | PBL Session 2 Question b: In expenditure cycle‚ the four activities conducted are ordering materials‚ supplies‚ and services‚ receiving materials‚ supplies‚ and services‚ processing invoices and cash disbursements. The table below shows the activities and the related actions to be conducted by company employees:- Expenditure cycle activities | Activity | Ordering Materials‚ Supplies‚ and Services | Send orders to supplier
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International Journal of Advancements in Research & Technology‚ Volume 1‚ Issue 4‚ September-2012 ISSN 2278-7763 1 A Study On Direct Selling Through Multi Level Marketing F. MARY MERLIN Department of Management Studies‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. Email: mary.fmerlin@gmail.com ABSTRACT Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited
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