Introduction: Forecasting has long been important to marketing practitioners. Today forecasting is one of the most important activities in the company. Marketing forecasting allows company to understand the implications of changes in demand and sales. In other words forecast is prepared to reflect the anticipated results‚ with projected sales‚ profitability and cash flow (Mercer 1998). Forecast may and will influence future marketing plans. Managers ’ forecasting needs vary considerably. They may
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CHAPTER 1 INTRODUCTION Demand forecasting refers to the prediction or estimation of a future situation under given constraints. Demand Forecasting is the activity of estimating the quantity of a product or service that consumers will purchase. Demand forecasting involves techniques including both informal methods‚ such as educated guesses‚ and quantitative methods‚ such as the use of historical sales data or current data from test markets. Demand forecasting may be used in making pricing decisions
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Eight Steps to Forecasting • Determine the use of the forecast □ What objective are we trying to obtain? • Select the items to be forecast • Determine the time horizon of the forecast □ Short time horizon – 1 to 30 days □ Medium time horizon – 1 to 12 months □ Long time horizon – more than 1 year • Select the forecasting model(s) |Description |Qualitative Approach |Quantitative Approach
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TYPES OF FORECASTING METHODS Qualitative methods: These types of forecasting methods are based on judgments or opinions‚ and are subjective in nature. They do not rely on any mathematical computations. Quantitative methods: These types of forecasting methods are based on quantitative models‚ and are objective in nature. They rely heavily on mathematical computations. QUALITATIVE FORECASTING METHODS Qualitative Methods Executive Opinion Market Research Delphi
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As technology continues to improve‚ the range of potential uses of telemedicine will increase. What are some benefits of telemedicine? Telemedicine‚ the healthcare service for people in isolated regions‚ is commonly used in many parts of the world as the technology keeps improving over time. With the help of telecommunication‚ patients can consult with doctors and access other medical services remotely. In developed countries‚ telemedicine is more likely to use for prevention. However‚ in the third
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Demand Estimation Demand Curve Estimation ■ Simple Linear Demand Curves ■ The best estimation method balances marginal costs and marginal benefits. ■ Simple linear relations are useful for demand estimation. ■ Using Simple Linear Demand Curves ■ Straight-line relations give useful approximations. Identification Problem ■ Changing Nature of Demand Relations ■ Demand relations are dynamic. ■ Interplay of Supply and Demand ■ Economic
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LECTURE 3 CASH BUDGETING CLASS QUESTION 1 Alberta Limited needs a cash budget for the month of November. The following information is available: The cash balance on November 1 is $6‚000. Sales for October and November are $80‚000 and $60‚000 respectively. Cash collections on sales are 30 percent in the month of sale‚ 65 percent in the following month‚ and 5 percent uncollectible. General expenses are budgeted to be $23‚000 for November. Inventory purchases will total $30‚000 in October and
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Planning Solution Enables PepsiCo to Optimize Manufacturing and Distribution against Seasonal Sales Demand PEPSICO BUSINESS NEEDS AND CHALLENGES PepsiCo approached PCA‚ seeking improvements to how they managed their supply-chain planning and forecasting operations — their ability to optimize manufacturing‚ distribution and warehousing of hundreds of different beverage products and snack foods against seasonal sales projections across European‚ Middle East and Asian continents. Under-production
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Chapter 6: Prospective Analysis: Forecasting Key Concepts in Chapter 6 • Strategy‚ accounting and financial performance analyses provide valuable information that help to shape forecast assumptions. • Forecasts of future performance should be comprehensive‚ including all condensed financial statements. • The starting point for forecasts should be the time series behaviour of key measures such as sales growth‚ earnings and ROE (and its components). Overall Structure of the Forecast • Typically
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1. List and discuss at least two tactics implemented by management in order to become more competitive and world-class in their operations. Hard Rock Café has clearly made great strides in modernizing their business venue by utilizing sophisticated POS systems with the latest forecasting trends. Some tactics they have implemented include an extensive Point-of-sale system (POS)‚ which captures transaction data on nearly every person who walks through a cafe’s door. The sale of each entrée represents
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