Discuss how Samsung differentiates its product from its competitors. In making themselves one of the most quality and innovative brands within the electronics industry‚ Samsung strives to be sustainable and achieving a sustainable competitive advantage by ensuring it remains as the leader within the digital market. Samsung has differentiated its products from its competitors from a platform of three categories. These categories are product attributes‚ firm linkages‚ and firm-customer relationships
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Zipcar: Refining the Business Model The idea for Zipcar began in 1999 when Antje Danielson approached Robin Chase with her new idea for a start up – car sharing. Danielson had observed the concept of car sharing on a vacation in Germany‚ which she noted was a trend throughout Europe. Chase agreed to partner with Danielson and they began to develop their business plan and to seek funding for it. The entrepreneurial opportunity is definitely large enough for Zipcar to capture value. Looking at Manhattan
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The e-Business model is seen as a model that “describes how a company functions; how it provides a product or service‚ how it generates revenue‚ and how it will create and adapt to new markets and technologies”. The e-Business Model contains four traditional components. These are labelled as the e-business concept‚ value proposition‚ sources of revenue‚ and the required activities‚ resources‚ and capabilities. For a business to be successful their aim would be to integrate these components successfully
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Q. What was Samsung Electronics target‚ how did it change and what is a best way for it to change in the future with the changing external environment? When Samsung Electronics started out by purchasing the first wafer production in Korea called the Korea Semiconductor Company. Kun hee Lee saw the potential in the semiconductor industry‚ and the investment will offer higher offer higher growth rates. Since the company was relying on labor-intensive assembly lines‚ importing semiconductors and
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analysis of the Samsung company because I spend a full year in South-Korea‚ from july 2011 until august 2012. Hence‚ Samsung is an extremely important conglomerate in this country‚ working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company‚ Sansung Electronics. Their flagship phone‚ currently being the Samsung Galaxy S3 sold over
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September‚ we proposed to update our business model by introducing Alipay as one of payment methods‚ creating an evaluation system‚ and introducing cash-rebating system to customers as new sales promotion strategy. It will help us to attract old customers and new customers. *************************************************************************** Overview With the rapid development of technology‚ the Internet has been an unprecedented impact on people ’s daily life. Shopping-online is no
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Samsung Strategic HRM Case Introduction: “In the recent time human resource management (HRM) has assumed new prominence because of continuing concerns about global competition‚ the internationalisation of technology and the productivity of labour. It is argued that these market imperatives require manager to change the way in which they manage the employment relationship in order to allow for the most effective utilization of human resources (HR). Managers and academics argue that
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Value of e-business system e-business used to describe businesses run on the internet. increasingly‚ much direct selling is taking place on the internet of computer-related equipment and software. most of the company start to run their business on the internet because e-business is able to reach a much wider consumer base than the traditional one and also bring back much more benefit for the company. tangible benefits since they have online store and customers around the world start to
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Four Boxes Business Model Amazon in 2007 (T2) Customer Value Proposition (promised customer value) - Presenting the Kindle‚ CEO Jeff Bezos announced‚ “This isn’t a device‚ it’s a service.” - Complete experience for the customer: an expansive library of books and the ability to download the book instantly using Amazon’s wireless network - The customer enjoyed a cheaper ($9.99 or less instead of $25 for a hardcover)‚ and some would say better‚ reading experience without sacrificing breadth of
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of customer relationship management 1.1 introduction 1.2 data warebouses case study 1.3 customer contact 1.4 organizational implications 1.5 the payback 1.6 value for the customer case study 1.7 value for the company case study 1.8 buzz‚ not buzz-word 1.9 social customers relationship management chapter 2 how to manage customer relationship 2.1 sponsorship & leadership 2.2 customer profitability management 2.3 customer context & customer intimacy
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