1 INTRODUCTION 1.1. Background Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge‚ “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success. While the Samsung had become more familiar and more favorably
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Customer Based Brand Equity Model (CBBE) The CBBE model approaches brand equity from the perspective of the customer – whether customer is an individual or an organization. The CBBE model provides a unique point of view as to what brand equity is and how it should best be built‚ measured and managed. The power of a brand lies in what customers have learned‚ felt‚ seen and heard about the brand as a result of their experiences over time. The big challenge for marketers is to ensure that
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computational power. Small and medium business companies with their limited budget are finding themselves in the middle of balancing between its client/employee needs and maintaining efficient work environment. In today’s economy the answer for the above problem is ‘Cloud Computing’. Cloud computing offers software and hardware resources and in some cases human services over a distributed environment that can be shared and utilized on demand through internet. Business owners can use these resources
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Stack Executive Summary Samsung enjoys a competitive advantage due to leadership and strength in four key areas: cost leadership‚ superior products‚ research and development‚ and unique company culture. While these fundamental ingredients have led to Samsung’s domination of the memory industry‚ Chinese companies are threatening this position and attempting to enter the legacy product market by offering low prices to capture market share. In response to this threat‚ Samsung should: (i) cut prices
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Foreign Enterprise (WOFE) with the centre of operations in Wuxi. The company sells pure grape seed oil produced in South Africa.The company is interested in expanding their operations and looking at importing the product to China. The owner of the business is looking for recommendations on how to launch and market the product in China. Grape seed oil offers innumerable health benefits and this explains the reason why it is extensively brought to use. It is thought to lower cholesterol‚ help with
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Financial Management I subject’s lecturer. We have been given the chance to brainstorm on an idea to start a business and produce a complete business plan. Despite of the obstacles and difficulties we faced throughout the planning stage‚ we are very grateful and thankful as this project had really make us to think with creativity and innovatively in order to create a totally new and convincing business plan. In the beginning‚ we had a good kick start. Our ideas flown in like a river stream and we had
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The airlines industry has historically been one of the most unprofitable industries. The reason can be explained when incorporating Michael Porter’s famous Five Forces Model. The threat of competition is Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline based in Dallas‚ Texas‚ with its largest focus city at Las Vegas ’ McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31‚ 2007)
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E-BUSINESS MODELS As defined by Canzer‚ a consumer – to – consumer ( C2C) business model is one in which firms facilitate the exchange of data directly between its users over the internet. It does not use the peer - to – peer ( P2P) software which allows direct access to the individual’s computer files but instead provides a platform to load text‚ images‚ music / video files‚ etc for sharing among users. This platform for sharing and interaction has a commercial dimension with the aid of advertising
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Topic: Competitive Advantage‚ Competitive Strategy Case: #10 Samsung Electronics Samsung Electronics (Korean) faces the prospect of large-scale Chinese entry into its DRAM chip business. Before deciding how to respond it should establish the sources of its competitive advantage. Does the company have a distinct dual advantage of being both low-cost and differentiated? This case provides detailed cost and pricing estimates across all significant DRAM product generations and product architectures
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Korean-based company Samsung was founded on March 1st‚ 1938 by Byung Chull Lee who instilled some of the first concepts into Samsung’s corporate culture. Byung pressed to continuously pursue innovation and accept new challenges. This is some of the founding spirit that still resonates in Samsung’s corporate culture today. The company started off with humble beginnings with consolidated interests in agricultural products and insurance. Sugar was one of the first products that Samsung exported in the
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