brand design + strategy BRAND ASSESSMENT WHAT IS A BRAND? Though a brand is oftentimes mistaken as a variety of different things‚ it’s important to understand its ambiguous nature. A brand is not simply the logo‚ nor the visual identity. A brand is not the product‚ the service‚ the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather‚ a brand is a collection of perceptions that reside in the mind of the consumer/customer. It is the gut feeling
Premium Customer Customer service Logo
S1 In my presentation I’m going to analyse the “Brand Failure”‚ giving some examples… S2 …Like: INTRODUCTION: Some rules why brands fail Brand myths CLASSIC FAILURES: New Coke VS Pepsi IDEA AND CULTURAL FAILURES: Kellogs cereal mates Kellogs in India Schweppes tonic water in Italy S3 Introduction In the past‚ branding was created to protect products from failure‚ and products were responsible for the fate of a company: when the sales decreased‚ the product failed. Now the
Premium Coca-Cola Advertising Cola
Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................
Premium Cricket Rahul Dravid India national cricket team
Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
Premium Strategic management Strategic planning
Methods of Brand Valuation The various methods of brand valuation can be placed into four categories: (1) cost-based approaches; (2) market-based approaches; (3) income-based approaches; and (4) formulary approaches incorporating future benefits or comparative advantages. Cost-based Approaches This method considers the costs involved in creating the brand through the stages of research and development of the product concept‚ market testing‚ continued promotion during commercialization
Premium Brand Financial markets Brand management
III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive side when compared to otherathletic shoes brands in the market today‚ but with such a strong brand reputation people continue to buy
Premium Nike, Inc. Athletic shoe
BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
Premium Marketing Brand
Describe Pizza Hut and KFC’s investment strategy in Latin America. Latin America was appealing to Yum brands because of its close proximity to the United States‚ language and cultural similarities‚ and the North America free Trade Agreement eliminated tariffs on goods traded between the United States. Performing a country analysis was an important part of the strategic decision making process. Yum Brands had to accurately assesses the risks of doing business in other countries and regions in order to
Premium United States
exotic dream‚ the clear spring and mild dew. They all have the natural ingredients like Peach‚ Black Current‚ Bear Berry‚ Lemon Grass etc. and scientific beads that make the skin beautiful and soft. Evaluation of the Brand Personality of FIAMA DI WIILS Brand Image: It’s a product of ITC Insertion of top glamour actress as The Brand Amabassador First soap to compete LUX of HUL Brand Identity: Product of ITC Endorsed by the Deepika Padukone
Premium Brand Brand management Middle class
fairly new‚ and steadily rising name of the Brand Ambassador is now the epitome of many product lines. GC Marketing Services states‚ “a capable Brand Ambassador should be the walking and talking embodiment of the product that they are representing‚” (Cicchetti‚ 2011). What does a Brand Ambassador do exactly? Many of us might depict one as a celebrity endorsing a product. You might recall famous athletes as sponsors of name brand shoes‚ clothes‚ cars‚ etc. You might think they are similar to salespeople
Premium Marketing Brand Brand management