the advent of digital technology in 1980s‚ Kodak faced a challenge in digital transform development‚ and it experienced a sharp decrease in its market share and sales between 1980 and 2003. They began to make a statement that "Digital photography is a fad." In this case analysis‚ we will first discuss Kodak’s corporation level strategy; second‚ we discuss Kodak’s business level strategy in digital product development. Last‚ we provide recommendations for turning around Kodak’s digital imaging business
Premium Digital photography Digital single-lens reflex camera Digital camera
Consumer and Shopper Insights Understanding China’s Digital Consumers Successfully marketing to China’s exploding population of internet users will require a deep understanding of the distinct ways in which they use digital applications and devices. Consumer and Shopper Insights February 2011 Understanding China’s Digital Consumers Davis Lin Laxman Narasimhan Jun He The authors wish to thank Yuval Atsmon‚ Glenn Leibowitz‚ Cait Murphy‚ Cherie Zhang‚ Tina Zhang and Rachel
Premium Internet Mobile phone
linked to the Digital Switchover. This report will also investigate how the US‚ Japan‚ Europe and the UK differed in their strategies to implement this switchover and what affect this had on consumers. 2.0 Introduction As the digital switchover is an emergent issue at the moment there is a strong need to explore further into why this issue will and has had a huge effect on the consumer market to date. The aim of this report is to link the concept of perishability with the digital switchover and
Premium Digital television
125-Digital Marketing Essentials. December 2013‚ 2013 CAM Diploma in Marketing Communications 125 – DIGITAL MARKETING ESSENTIALS ASSESSMENT DECEMBER 2013 1|Page 125-Digital Marketing Essentials. December 2013‚ 1. TASK ONE – MIND MAP FOR DIGITAL MARKETING (Total Word Count 2389) ........................... 4 1.1 Introduction............................................................................................................................... 4 1.2 Key Elements
Premium Marketing
Introduction: "Digital Bangladesh" is currently the most commonly used words in politics‚ media‚ among the intellectuals and the civil societies. The world is becoming a Digital Planet. Almost every state is running to become a knowledge-based society by 2015. Bangladesh cannot remain out of it. We must build a Digital Bangladesh and establish a knowledge based society within 50 years of our independence in 2021. Let’s work for this achievement. Let us build Digital Bangladesh. Back-ground of the
Premium Bangladesh Official Government
HUGE and Digital Strategy Case Tuesday‚ January 15th 2013 Huge is a global full-service digital agency that provides digital strategy and implementation for some of the largest companies and brands in the world. It has been founded with a strong focus on user experience (UX) and in 2009‚ it was recognized as the fastest growing digital agency in the US in terms
Premium Marketing
effective means of lead generation • Bill Board Advertising A effective medium for supplementing a well established online marketing program • Newspaper Advertising Effective medium for attracting a wide audience as Television . Traditional and digital methods are never as effective separately as they are when fully integrated with one and other. However developing sustainable integrated solutions and successfully executing them ar part of a comprehensive strategy requires foresight and planning
Premium Marketing Advertising Search engine optimization
MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the diagram Social
Premium Marketing Internet marketing
AOL’s digital strategy focuses on providing both digital advertising to businesses and digital content to consumers. The company describes itself as "at the center of disruption of how content is being produced‚ distributed‚ consumed and monetized by connecting publishers with advertisers on its global‚ programmatic content and advertising platforms." In 2015‚ AOL launched One by AOL‚ a marketing platform intended to simplify the process of marketing across multiple platforms including TV and mobile
Premium Marketing Strategic management Renting
“DIGITAL ECONOMY” Introduction At present‚ we have devoted an effort to describe the impact of Information and Communication Technologies on income distribution in Thailand. Some concepts have aroused as Digital Development‚ Information Society‚ Knowledge-based societies‚ Network Societies…and above all‚ the needs to make the evolution of these theoretical constructs measurable. This effort has served many purposes‚ being the more relevant (a) explaining what was the impact of
Premium Information technology Economic growth Economics