Business Administration Department of Business Administration Chair of Marketing TIX2175 – Marketing Research and Marketing Planning Maria Maniou‚ Eleni-Maria Pagoni‚ Vasiliki Parasyri and Daniela Schneider ONLINE FOCUS GROUPS Research paper Supervisor: Iivi Riivits-Arkonsuo Tallinn‚ 29.05.2013 Herewith we declare that this essay is based on our own work. All views‚ opinions and data from different sources by other authors are used only with a reference to the source. This document has
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Data Mining: What is Data Mining? Overview Generally‚ data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue‚ cuts costs‚ or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles‚ categorize it‚ and summarize the relationships identified
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DATA INTEGRATION Data integration involves combining data residing in different sources and providing users with a unified view of these data. This process becomes significant in a variety of situations‚ which include both commercial (when two similar companies need to merge their databases and scientific (combining research results from different bioinformatics repositories‚ for example) domains. Data integration appears with increasing frequency as the volume and the need to share existing data explodes
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of the costs and benefits of business groups: Korean chaebols with pre-crisis discount and post-crisis premium Keun Lee‚*‚ Ji Youn Kim a‚ Oonkyu Leeb a b School of Economics‚ Seoul National University‚ Seoul Korea Techno-Economics and Policy Program(TEPP)‚ Seoul National University‚ Seoul‚ Korea ___________________________________________________________________________ Abstract We examine Korean chaebols to analyze the long term evolution of the costs and benefits associated with
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What benefits are communicated or delivered by a products attributes Introduction What are product attributes and what affects do they have to everyone involved in the making and the usage of the product? In this write up I aim to further simplify and clarify your understanding to the benefits communicated by product attributes in detail. In this assignment I will look at the functional benefit and self-expressive benefits delivered by a products attributes. Definition of terms According to the
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Info 6027 Case Study Project One Softbank – theft of consumer data for extortion Please read the report published by the IAPP in the journal Privacy Advisor. Organisations do not normally volunteer any information about any sort of security breach unless they are compelled in some way. The incident described is no exception‚ it concerned Yahoo! BB and Softbank BB. Softbank of Japan offered broadband internet services across Japan through two subsidiaries – Yahoo! BB and Softbank BB. In
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Mr. GIJO GEORGE | CC14 | OPERATIONS RESEARCH | Ms. AMBILI JOSE | CC15 | RESEARCH METHODOLOGY | Mr. JEFFIN JOHN | CC16 | MANAGEMENT INFORMATION SYSTEMS | Mr. MIDHUN JOSE | CC17 | VIVA- VOCE | | CC09 -FINANCIAL MANAGEMENT Module I Financial Management - Scope - Role of Financial Management in Business-Time value of money-Risk and Return- Risk diversification. Module II Long-term investment decisions – Capital budgeting‚ Different techniques –Traditional and modern methods (DCF
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you an understanding of how data resources are managed in information systems by analyzing the managerial implications of basic concept and applications of database management. Introduce the concept of data resource management and stresses the advantages of the database management approach. It also stresses the role of database management system software and the database administration function. Finally‚ it outlines several major managerial considerations of data resource management.
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Data Preprocessing 3 Today’s real-world databases are highly susceptible to noisy‚ missing‚ and inconsistent data due to their typically huge size (often several gigabytes or more) and their likely origin from multiple‚ heterogenous sources. Low-quality data will lead to low-quality mining results. “How can the data be preprocessed in order to help improve the quality of the data and‚ consequently‚ of the mining results? How can the data be preprocessed so as to improve the efficiency and ease
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Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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