Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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A PROJECT ANALYSIS ON THE DEVELOPMENT OF THE CHANNEL TUNNEL 1.0 INTRODUCTION The Channel Tunnel is one of Europe’s biggest infrastructure projects ever. The 50.45km long tunnel has fulfilled this old dream by linking Britain and the rest of Europe. The idea of a fixed link between Britain and France was first mooted by a French engineer in 1802; it connects England and France 50m below the seabed of the English Channel. It’s not just a tunnel‚ but a huge infrastructure containing massive machinery
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Segmentation Market Strategy Marketing of Rolex Background of Rolex watch Channel Distribution & Promotion Background of watch : Background of watch It is difficult to imagine a world without clocks. People in the modern economy depends on the ability to measure time. Switzerland & Watch : Switzerland & Watch Watch making in Switzerland was introduced in the middle of the sixteenth century by the Huguenots. Around 1785 some 2000 persons worked in the watch making industry of Geneva The late
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a patient’s cultural background will influence how the patient may perceive the nurses’ advice. The article that I did my research on was published in 2011‚ by Perez-Avila‚ Sobralske and Katz; the name of the article is “No Comprendo: Practice Considerations When Caring for Latinos With Limited English Proficiency in the United States Health Care System”. In the United States‚ Hispanics form the largest minority. Most of this community has limited English proficiency; the purpose of this article is
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Selecting The Right Communication Channel Communication serves four major functions within a group or organization: control‚ motivation‚ emotional expression‚ and information (Robbins‚ Judge 2011 p.342). Using the appropriate communication channel to convey a message is just as important as the message itself in order to fulfill any of these four functions effectively. In the following three scenarios I will choose the proper communication channel and defend my reasoning for that choice. Scenario
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INVESTOR RELATIONS Investor Relations (IR) is a strategic management responsibility that integrates finance‚ communication‚ marketing and securities law compliance to enable the most effective two-way communication between a company‚ the financial community‚ and other constituencies‚ which ultimately contributes to a company’s securities achieving fair valuation. Usually this is handled by the public relations officer and he reports to the Chief Financial Officer or the Treasurer. This is also called
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Japanese American Cultural Considerations The majority of Japanese immigrants began arriving in the United States toward the middle part of the 19th Century. These first Japanese immigrants passed down many characteristics of historic Japanese culture to subsequent generations‚ and these characteristics still abide in the Japanese American psyche (Easton & Ellington‚ 2010). Today‚ Japanese culture is prevalent in many areas of the Western U.S.‚ most notably in the cities of Los Angeles‚ San
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revenues of Rs 6.1mn compared to Rs 3.99 mn in 1998-99. DD showed signs of revival with the launch of DD World (a channel for NRIs) and had relative success with some of its regional channels (Refer Table I for different DD channels). However by the end of 2000-01‚ DD’s honeymoon with success seemed to be over. In 2000-01‚ DD’s revenues were projected to grow at 6-15% while private channels such as Zee TV‚ Star‚ Sony had projected 40-50% revenue growth2. Analyst’s felt that DD’s sagging revenues were
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BASIC CONSIDERATIONS AND FORMATION Partnership -In the contract: Two or more persons bind themselves to contribute money‚ property‚ or industry to a common fund‚ with the intention of dividing the profit among themselves. -Two or more persons may also form a partnership for the exercise of a profession. (Civil Code of the Philippines‚ Article 1767) -The partnership has a juridical personality separate and distinct from that of each of the partners (Civil Code of the Philippines‚ Article 1768)
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Define Industrial relations. The Word industrial Relations has two terms‚ ”Industry” which refers to the productive activity which any individual or group or individuals are engaged and the word “Relations” represents the relationship between in the industry between the employer and the employee. Industrial Relations explains the relationships between the management and the employees directly or indirectly to the employer. Mainly IR cares about the relations between employers and the worker within
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